{"id":45433,"date":"2022-12-20T14:58:07","date_gmt":"2022-12-20T14:58:07","guid":{"rendered":"https:\/\/www.safeshops.be\/?p=45433"},"modified":"2022-12-20T15:01:26","modified_gmt":"2022-12-20T15:01:26","slug":"herken-klanten-en-prospects-online-en-maximaliseer-je-return-on-advertising-spend-roas","status":"publish","type":"post","link":"https:\/\/becom.digital\/nl\/herken-klanten-en-prospects-online-en-maximaliseer-je-return-on-advertising-spend-roas\/","title":{"rendered":"Herken klanten en prospects online en maximaliseer je return on advertising spend (roas)"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div  class=\"wpb_row vc_row-fluid standard-section section  section-no-parallax  stretch   \" data-speed=\"1\" style=\"\"><div class=\"col span_12 color-dark left\">\n\t<div class=\"vc_col-sm-12 wpb_column column_container col no-padding color-dark\" style=\"\" data-animation=\"\" data-delay=\"\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><strong>Het definitieve einde van third-party cookies is in zicht, waardoor het online herkennen van klanten en prospects een uitdaging wordt. Customer Match biedt de mogelijkheid om klanten en prospects op de grootste online platformen te herkennen, zonder gebruik te maken van third-party cookies!<\/strong><\/p>\n<p>Als trusted third-party slaat <a href=\"https:\/\/edm.nl\/en\">EDM<\/a> op \u00e9\u00e9n centrale plek de brug tussen jouw klantendatabase en de ID-databases van alle grote online platformen als Google, DPG media, Marktplaats, Facebook en Instagram. Klantdata wordt versleuteld en gematcht met de IDs van deze platformen om zo klanten en prospects te herkennen. Zo kun je kosten besparen door bestaande klanten uit te sluiten van wervingscampagnes. Meer omzet genereren door bestaande klanten in te sluiten voor cross- en upsell campagnes. En nieuwe klanten bereiken aan de hand van lookalike targeting op basis van het profiel van jouw huidige klanten.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t\t<\/div> \n\t<\/div> \n<\/div><\/div><div  class=\"wpb_row vc_row-fluid standard-section section  section-no-parallax  stretch   \" data-speed=\"1\" style=\"\"><div class=\"col span_12 color-dark left\">\n\t<div class=\"vc_col-sm-12 wpb_column column_container col no-padding color-dark\" style=\"\" data-animation=\"\" data-delay=\"\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"single_image wpb_content_element align-left    \" data-animation=\"none\" data-delay=\"0\"><\/div><div class=\"single_image wpb_content_element align-left    \" data-animation=\"none\" data-delay=\"0\"><\/div>\n\t\t<\/div> \n\t<\/div> \n<\/div><\/div><div  class=\"wpb_row vc_row-fluid standard-section section  section-no-parallax  stretch   \" data-speed=\"1\" style=\"\"><div class=\"col span_12 color-dark left\">\n\t<div class=\"vc_col-sm-12 wpb_column column_container col no-padding color-dark\" style=\"\" data-animation=\"\" data-delay=\"\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Middels pragmatische oplossingen op het snijvlak van data, technologie en marketing, ondersteunt EDM organisaties bij het cre\u00ebren van de meest actuele en correcte klantendatabase, het samenstellen en inzetten van relevante doelgroepen voor on- en offline klantenwerving en het optimaal renderen van leads door middel van solide prospect datamanagement.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t\t<\/div> \n\t<\/div> \n<\/div><\/div><div  class=\"wpb_row vc_row-fluid standard-section section  section-no-parallax  stretch   \" data-speed=\"1\" style=\"\"><div class=\"col span_12 color-dark left\">\n\t<div class=\"vc_col-sm-12 wpb_column column_container col no-padding color-dark\" style=\"\" data-animation=\"\" data-delay=\"\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<a href=\"https:\/\/becom.digital\/wp\/index.php?gf-download=2022%2F12%2FCase-DELA-NL.pdf&#038;form-id=13&#038;field-id=7&#038;hash=eeb6319e1b1f184f977c226cb486eb55ca06c2049904893e28b8fdd2e44d7666\" target=\"_blank\" class=\"button custom medium \" style=\"background-color: #ff9500; border-color: #ff9500;border-radius: 2px;\">Ontdek hier hoe DELA mediabudget bespaart op google ads door leden online te herkennen<\/a><div class=\"spacer\" style=\"height: 40px;\"><\/div><div class=\"newdivider align-center\" style=\"border-bottom-style: solid; border-color: #999999; border-bottom-width: 1px; margin-top: 0; margin-bottom: 0; width: 100%; \"><\/div><div class=\"clear\"><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Artikel van <a href=\"https:\/\/edm.nl\/en\">EMD<\/a> (onderdeel van The Data Agency)<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t\t<\/div> \n\t<\/div> \n<\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Het definitieve einde van third-party cookies is in zicht, waardoor het online herkennen van klanten en prospects een uitdaging wordt. Customer Match biedt de mogelijkheid om klanten en prospects op de grootste online platformen te herkennen, zonder gebruik te maken van third-party cookies! Als trusted third-party slaat EDM op \u00e9\u00e9n centrale plek de brug tussen jouw klantendatabase en de ID-databases van alle grote online platformen als Google, DPG media, Marktplaats, Facebook en Instagram. Klantdata wordt versleuteld en gematcht met de IDs van deze platformen om zo klanten en prospects te herkennen. Zo kun je kosten besparen door bestaande klanten uit te sluiten van wervingscampagnes. Meer omzet genereren door bestaande klanten in te sluiten voor cross- en upsell campagnes. En nieuwe klanten bereiken aan de hand van lookalike targeting op basis van het profiel van jouw huidige klanten. Middels pragmatische oplossingen op het snijvlak van data, technologie en marketing, ondersteunt EDM organisaties bij het cre\u00ebren van de meest actuele en correcte klantendatabase, het samenstellen en inzetten van relevante doelgroepen voor on- en offline klantenwerving en het optimaal renderen van leads door middel van solide prospect datamanagement. Ontdek hier hoe DELA mediabudget bespaart op google ads door leden online te herkennen Artikel [...]","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"footnotes":""},"categories":[550],"tags":[],"class_list":["post-45433","post","type-post","status-publish","format-standard","hentry","category-data"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - 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