{"id":34442,"date":"2021-02-24T12:42:31","date_gmt":"2021-02-24T12:42:31","guid":{"rendered":"https:\/\/www.safeshops.be\/2021\/02\/24\/e-commerce-na-de-brexit-copy\/"},"modified":"2021-02-26T10:25:21","modified_gmt":"2021-02-26T10:25:21","slug":"de-gouden-regels-voor-meer-succes-met-je-webshop","status":"publish","type":"post","link":"https:\/\/becom.digital\/nl\/de-gouden-regels-voor-meer-succes-met-je-webshop\/","title":{"rendered":"De gouden regels voor meer succes met je webshop"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div  class=\"wpb_row vc_row-fluid standard-section section  section-no-parallax  stretch   \" data-speed=\"1\" style=\"\"><div class=\"col span_12 color-dark left\">\n\t<div class=\"vc_col-sm-12 wpb_column column_container col no-padding color-dark\" style=\"\" data-animation=\"\" data-delay=\"\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>E-commerce wordt almaar belangrijker voor de verkoop. De combinatie met je fysieke winkel is niet altijd even gemakkelijk. Er kruipt veel tijd in je online kanaal updaten en de return is niet altijd even groot. Retailexpert Malaika Brengman (VUB) legt uit waarom je je webshop nu niet mag opgeven: \u201cEr is geen weg terug.\u201d<\/p>\n<p>\u201cBelgen nemen niet graag risico\u2019s. We zijn rijkelijk laat gestart met online shoppen omdat we zoveel winkels dichtbij hebben. Online bestellen was een paar jaar geleden ondenkbaar, thuis passen en terugsturen een heel gedoe. De nood om online te winkelen was er gewoon niet. Toen we er toch aan begonnen, moesten we uitwijken naar grote internationale webshops omdat <b>er in eigen land amper iets te vinden was<\/b>. Daar dragen we nu nog steeds de gevolgen van: we zijn tevreden met de service van die buitenlandse shops. Waarom zou je dan switchen naar een andere?\u201d<\/p>\n<p>\u201cConsumenten neigen toch nog vaak naar lokale shops, vooral dankzij opvallende campagnes tijdens de coronapandemie. Die heeft wel onze koopgewoontes overhoop gehaald: een grote groep Belgen plaatste voor het eerst online bestellingen. Uit studies blijkt dat heel wat kleine retailers op de kar van online verkoop zijn gesprongen, maar er liggen nog heel wat mogelijkheden voor het grijpen.\u201d<\/p>\n<p><strong>Worldline verzamelde enkele tips om je webshop beter te laten draaien.<\/strong><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<a href=\"https:\/\/mypaymentsolution.be.worldline.com\/nl\/home\/blog\/2020\/optimization-webshop.html?utm_campaign=acq_ProspectionGlobal&#038;utm_medium=social&#038;utm_source=partner&#038;utm_language=nl&#038;utm_content=ecom\" target=\"_blank\" class=\"button custom small \" style=\"background-color: #ff9500; border-color: #ff9500;border-radius: 2px;\">Ontdek hier de tips <\/a>\n\t\t<\/div> \n\t<\/div> \n<\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"E-commerce wordt almaar belangrijker voor de verkoop. De combinatie met je fysieke winkel is niet altijd even gemakkelijk. Er kruipt veel tijd in je online kanaal updaten en de return is niet altijd even groot. Retailexpert Malaika Brengman (VUB) legt uit waarom je je webshop nu niet mag opgeven: \u201cEr is geen weg terug.\u201d \u201cBelgen nemen niet graag risico\u2019s. We zijn rijkelijk laat gestart met online shoppen omdat we zoveel winkels dichtbij hebben. Online bestellen was een paar jaar geleden ondenkbaar, thuis passen en terugsturen een heel gedoe. De nood om online te winkelen was er gewoon niet. Toen we er toch aan begonnen, moesten we uitwijken naar grote internationale webshops omdat er in eigen land amper iets te vinden was. Daar dragen we nu nog steeds de gevolgen van: we zijn tevreden met de service van die buitenlandse shops. Waarom zou je dan switchen naar een andere?\u201d \u201cConsumenten neigen toch nog vaak naar lokale shops, vooral dankzij opvallende campagnes tijdens de coronapandemie. Die heeft wel onze koopgewoontes overhoop gehaald: een grote groep Belgen plaatste voor het eerst online bestellingen. Uit studies blijkt dat heel wat kleine retailers op de kar van online verkoop zijn gesprongen, maar er liggen nog [...]","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"footnotes":""},"categories":[223,528],"tags":[],"class_list":["post-34442","post","type-post","status-publish","format-standard","hentry","category-marketing-technology-2","category-payment"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>De gouden regels voor meer succes met je webshop - Becom<\/title>\n<meta name=\"description\" content=\"E-commerce wordt almaar belangrijker voor de verkoop. De combinatie met je fysieke winkel is niet altijd even gemakkelijk. Deze tips helpen\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/becom.digital\/nl\/de-gouden-regels-voor-meer-succes-met-je-webshop\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De gouden regels voor meer succes met je webshop - Becom\" \/>\n<meta property=\"og:description\" content=\"E-commerce wordt almaar belangrijker voor de verkoop. De combinatie met je fysieke winkel is niet altijd even gemakkelijk. Deze tips helpen\" \/>\n<meta property=\"og:url\" content=\"https:\/\/becom.digital\/nl\/de-gouden-regels-voor-meer-succes-met-je-webshop\/\" \/>\n<meta property=\"og:site_name\" content=\"Becom\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Becomdigitalfederation\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-24T12:42:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-26T10:25:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/becom.digital\/app\/uploads\/2021\/02\/header-blog-article.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1290\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"SafeShops.be\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@becomdigital\" \/>\n<meta name=\"twitter:site\" content=\"@becomdigital\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"SafeShops.be\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/becom.digital\/nl\/de-gouden-regels-voor-meer-succes-met-je-webshop\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/becom.digital\/nl\/de-gouden-regels-voor-meer-succes-met-je-webshop\/\"},\"author\":{\"name\":\"SafeShops.be\",\"@id\":\"https:\/\/becom.digital\/nl\/#\/schema\/person\/9d2f9325b57c5b0c6f00b71c75dbc97f\"},\"headline\":\"De gouden regels voor meer succes met je webshop\",\"datePublished\":\"2021-02-24T12:42:31+00:00\",\"dateModified\":\"2021-02-26T10:25:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/becom.digital\/nl\/de-gouden-regels-voor-meer-succes-met-je-webshop\/\"},\"wordCount\":288,\"publisher\":{\"@id\":\"https:\/\/becom.digital\/nl\/#organization\"},\"articleSection\":[\"Marketing &amp; Technology\",\"Payment\"],\"inLanguage\":\"nl-NL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/becom.digital\/nl\/de-gouden-regels-voor-meer-succes-met-je-webshop\/\",\"url\":\"https:\/\/becom.digital\/nl\/de-gouden-regels-voor-meer-succes-met-je-webshop\/\",\"name\":\"De gouden regels voor meer succes met je webshop - Becom\",\"isPartOf\":{\"@id\":\"https:\/\/becom.digital\/nl\/#website\"},\"datePublished\":\"2021-02-24T12:42:31+00:00\",\"dateModified\":\"2021-02-26T10:25:21+00:00\",\"description\":\"E-commerce wordt almaar belangrijker voor de verkoop. De combinatie met je fysieke winkel is niet altijd even gemakkelijk. Deze tips helpen\",\"breadcrumb\":{\"@id\":\"https:\/\/becom.digital\/nl\/de-gouden-regels-voor-meer-succes-met-je-webshop\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/becom.digital\/nl\/de-gouden-regels-voor-meer-succes-met-je-webshop\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/becom.digital\/nl\/de-gouden-regels-voor-meer-succes-met-je-webshop\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/becom.digital\/nl\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"De gouden regels voor meer succes met je webshop\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/becom.digital\/nl\/#website\",\"url\":\"https:\/\/becom.digital\/nl\/\",\"name\":\"Becom\",\"description\":\"Your digital wings\",\"publisher\":{\"@id\":\"https:\/\/becom.digital\/nl\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/becom.digital\/nl\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/becom.digital\/nl\/#organization\",\"name\":\"Becom\",\"url\":\"https:\/\/becom.digital\/nl\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\/\/becom.digital\/nl\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/becom.digital\/app\/uploads\/2023\/10\/Becom_logo_POS_basic-3-e1697538309895.png\",\"contentUrl\":\"https:\/\/becom.digital\/app\/uploads\/2023\/10\/Becom_logo_POS_basic-3-e1697538309895.png\",\"width\":200,\"height\":72,\"caption\":\"Becom\"},\"image\":{\"@id\":\"https:\/\/becom.digital\/nl\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Becomdigitalfederation\/\",\"https:\/\/x.com\/becomdigital\",\"https:\/\/www.linkedin.com\/company\/becomfederation\/\",\"https:\/\/www.instagram.com\/becomfederation\/\",\"https:\/\/www.youtube.com\/@becom-federation\",\"https:\/\/open.spotify.com\/show\/0oBItlT3FIpj6AxEqllkta\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/becom.digital\/nl\/#\/schema\/person\/9d2f9325b57c5b0c6f00b71c75dbc97f\",\"name\":\"SafeShops.be\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\/\/becom.digital\/nl\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/da5393b081e417a6ab1ceca8c0015557335249f645266f1ac2052b2db52d59f2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/da5393b081e417a6ab1ceca8c0015557335249f645266f1ac2052b2db52d59f2?s=96&d=mm&r=g\",\"caption\":\"SafeShops.be\"},\"sameAs\":[\"http:\/\/www.safeshops.be\"],\"url\":\"https:\/\/becom.digital\/nl\/author\/safeshops-be\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"De gouden regels voor meer succes met je webshop - Becom","description":"E-commerce wordt almaar belangrijker voor de verkoop. De combinatie met je fysieke winkel is niet altijd even gemakkelijk. Deze tips helpen","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/becom.digital\/nl\/de-gouden-regels-voor-meer-succes-met-je-webshop\/","og_locale":"nl_NL","og_type":"article","og_title":"De gouden regels voor meer succes met je webshop - Becom","og_description":"E-commerce wordt almaar belangrijker voor de verkoop. De combinatie met je fysieke winkel is niet altijd even gemakkelijk. Deze tips helpen","og_url":"https:\/\/becom.digital\/nl\/de-gouden-regels-voor-meer-succes-met-je-webshop\/","og_site_name":"Becom","article_publisher":"https:\/\/www.facebook.com\/Becomdigitalfederation\/","article_published_time":"2021-02-24T12:42:31+00:00","article_modified_time":"2021-02-26T10:25:21+00:00","og_image":[{"width":1290,"height":550,"url":"https:\/\/becom.digital\/app\/uploads\/2021\/02\/header-blog-article.jpg","type":"image\/jpeg"}],"author":"SafeShops.be","twitter_card":"summary_large_image","twitter_creator":"@becomdigital","twitter_site":"@becomdigital","twitter_misc":{"Geschreven door":"SafeShops.be","Geschatte leestijd":"1 minuut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/becom.digital\/nl\/de-gouden-regels-voor-meer-succes-met-je-webshop\/#article","isPartOf":{"@id":"https:\/\/becom.digital\/nl\/de-gouden-regels-voor-meer-succes-met-je-webshop\/"},"author":{"name":"SafeShops.be","@id":"https:\/\/becom.digital\/nl\/#\/schema\/person\/9d2f9325b57c5b0c6f00b71c75dbc97f"},"headline":"De gouden regels voor meer succes met je webshop","datePublished":"2021-02-24T12:42:31+00:00","dateModified":"2021-02-26T10:25:21+00:00","mainEntityOfPage":{"@id":"https:\/\/becom.digital\/nl\/de-gouden-regels-voor-meer-succes-met-je-webshop\/"},"wordCount":288,"publisher":{"@id":"https:\/\/becom.digital\/nl\/#organization"},"articleSection":["Marketing &amp; Technology","Payment"],"inLanguage":"nl-NL"},{"@type":"WebPage","@id":"https:\/\/becom.digital\/nl\/de-gouden-regels-voor-meer-succes-met-je-webshop\/","url":"https:\/\/becom.digital\/nl\/de-gouden-regels-voor-meer-succes-met-je-webshop\/","name":"De gouden regels voor meer succes met je webshop - Becom","isPartOf":{"@id":"https:\/\/becom.digital\/nl\/#website"},"datePublished":"2021-02-24T12:42:31+00:00","dateModified":"2021-02-26T10:25:21+00:00","description":"E-commerce wordt almaar belangrijker voor de verkoop. De combinatie met je fysieke winkel is niet altijd even gemakkelijk. Deze tips helpen","breadcrumb":{"@id":"https:\/\/becom.digital\/nl\/de-gouden-regels-voor-meer-succes-met-je-webshop\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/becom.digital\/nl\/de-gouden-regels-voor-meer-succes-met-je-webshop\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/becom.digital\/nl\/de-gouden-regels-voor-meer-succes-met-je-webshop\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/becom.digital\/nl\/"},{"@type":"ListItem","position":2,"name":"De gouden regels voor meer succes met je webshop"}]},{"@type":"WebSite","@id":"https:\/\/becom.digital\/nl\/#website","url":"https:\/\/becom.digital\/nl\/","name":"Becom","description":"Your digital wings","publisher":{"@id":"https:\/\/becom.digital\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/becom.digital\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Organization","@id":"https:\/\/becom.digital\/nl\/#organization","name":"Becom","url":"https:\/\/becom.digital\/nl\/","logo":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/becom.digital\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/becom.digital\/app\/uploads\/2023\/10\/Becom_logo_POS_basic-3-e1697538309895.png","contentUrl":"https:\/\/becom.digital\/app\/uploads\/2023\/10\/Becom_logo_POS_basic-3-e1697538309895.png","width":200,"height":72,"caption":"Becom"},"image":{"@id":"https:\/\/becom.digital\/nl\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Becomdigitalfederation\/","https:\/\/x.com\/becomdigital","https:\/\/www.linkedin.com\/company\/becomfederation\/","https:\/\/www.instagram.com\/becomfederation\/","https:\/\/www.youtube.com\/@becom-federation","https:\/\/open.spotify.com\/show\/0oBItlT3FIpj6AxEqllkta"]},{"@type":"Person","@id":"https:\/\/becom.digital\/nl\/#\/schema\/person\/9d2f9325b57c5b0c6f00b71c75dbc97f","name":"SafeShops.be","image":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/becom.digital\/nl\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/da5393b081e417a6ab1ceca8c0015557335249f645266f1ac2052b2db52d59f2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/da5393b081e417a6ab1ceca8c0015557335249f645266f1ac2052b2db52d59f2?s=96&d=mm&r=g","caption":"SafeShops.be"},"sameAs":["http:\/\/www.safeshops.be"],"url":"https:\/\/becom.digital\/nl\/author\/safeshops-be\/"}]}},"_links":{"self":[{"href":"https:\/\/becom.digital\/nl\/wp-json\/wp\/v2\/posts\/34442","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/becom.digital\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/becom.digital\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/becom.digital\/nl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/becom.digital\/nl\/wp-json\/wp\/v2\/comments?post=34442"}],"version-history":[{"count":0,"href":"https:\/\/becom.digital\/nl\/wp-json\/wp\/v2\/posts\/34442\/revisions"}],"wp:attachment":[{"href":"https:\/\/becom.digital\/nl\/wp-json\/wp\/v2\/media?parent=34442"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/becom.digital\/nl\/wp-json\/wp\/v2\/categories?post=34442"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/becom.digital\/nl\/wp-json\/wp\/v2\/tags?post=34442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}