{"id":21408,"date":"2018-12-10T16:04:14","date_gmt":"2018-12-10T16:04:14","guid":{"rendered":"https:\/\/www.safeshops.be\/?p=21408\/"},"modified":"2019-04-09T14:59:36","modified_gmt":"2019-04-09T14:59:36","slug":"mediagebruik-consument","status":"publish","type":"post","link":"https:\/\/becom.digital\/nl\/mediagebruik-consument\/","title":{"rendered":"&#8216;Iedereen zit op sociale media&#8217;, klopt dat wel?"},"content":{"rendered":"<h3>Consument leest folders, marketeer zit online<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-21410 alignleft\" src=\"https:\/\/becom.digital\/wp-content\/uploads\/2018\/12\/BDmyshopi-300x200.jpg\" alt=\"BDMyshopi folder\" width=\"300\" height=\"200\" \/>Niet enkel de levensstijl maar ook het mediagebruik van consumenten zou verbazing kunnen opwekken bij\u00a0de Belgische marketeers. Bijna 7 op de 10 Belgen leest minstens wekelijks de krant. De helft daarvan verkiest daarvoor 5 op de 10 keer de papieren krant terwijl marketeers vaker de voorkeur geven aan digitaal nieuws. Ook televisiekijken doen marketeers en consumenten op een andere manier. Door de alomtegenwoordigheid van streaming- of on demanddiensten als Netflix, wordt vaak vergeten dat de Vlaming elke dag gemiddeld 2 uur en 50 minuten televisie kijkt*. De Consumer Connection Studie van BD myShopi &amp; UBA geeft daarbovenop aan dat de doorsnee Belg vaker live of licht uitgesteld kijkt terwijl reclamemakers eerder naar on demand- of streamingdiensten grijpen. Waar marketeers 4 op de 10 keer voor streamingdiensten kiezen is dat bij de consumenten maar 2 op de 10 keer het geval.<\/p>\n<p>Daarnaast toont de Consumer Connection Studie aan dat meer dan 9 op 10 Belgen folders leest. Voor vier op vijf Belgische folderlezers is dit zelfs een zo goed als wekelijkse activiteit van gemiddeld 20 minuten. Dat is niet het geval bij de Belgische marketingmedewerkers. Hoewel ongeveer evenveel marketeers folders (93%) lezen, doet amper 62% dit wekelijks en daarbovenop ook maar gedurende 10 minuten. Tim De Witte, CCO BD myShopi: \u201cDe levensstijl en het mediagedrag van de marketeer wijkt heel erg af van dat van de gemiddelde Belg. Opvallend is dat reclamemakers niet altijd inzien hoe de doelgroep zich gedraagt. Zo schatten ze zowel het sociale media- als het foldergebruik van de Belg niet altijd even correct in. Marketing professionals denken dat de Belg elke week ongeveer 14 minuten door folders bladert terwijl dat in de realiteit bijna 50% hoger ligt op 20 minuten per week\u201d.<\/p>\n<a href=\"https:\/\/www.bdmyshopi.com\/nl\/iedereen-zit-op-social-media-klopt-dat-wel\" target=\"_blank\" class=\"button color-2 medium \" style=\"border-radius: 2px;\">Download hier de Consumer Connection Survey<\/a>\n<p>Dit artikel en de survey werd geschreven en mogelijk gemaakt door <a href=\"https:\/\/www.bdmyshopi.com\/nl\">BD MyShopi<\/a>\u00a0en door <a href=\"https:\/\/www.ubabelgium.be\/nl\/\">UBA<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Consument leest folders, marketeer zit online Niet enkel de levensstijl maar ook het mediagebruik van consumenten zou verbazing kunnen opwekken bij\u00a0de Belgische marketeers. Bijna 7 op de 10 Belgen leest minstens wekelijks de krant. De helft daarvan verkiest daarvoor 5 op de 10 keer de papieren krant terwijl marketeers vaker de voorkeur geven aan digitaal nieuws. Ook televisiekijken doen marketeers en consumenten op een andere manier. Door de alomtegenwoordigheid van streaming- of on demanddiensten als Netflix, wordt vaak vergeten dat de Vlaming elke dag gemiddeld 2 uur en 50 minuten televisie kijkt*. De Consumer Connection Studie van BD myShopi &amp; UBA geeft daarbovenop aan dat de doorsnee Belg vaker live of licht uitgesteld kijkt terwijl reclamemakers eerder naar on demand- of streamingdiensten grijpen. Waar marketeers 4 op de 10 keer voor streamingdiensten kiezen is dat bij de consumenten maar 2 op de 10 keer het geval. Daarnaast toont de Consumer Connection Studie aan dat meer dan 9 op 10 Belgen folders leest. Voor vier op vijf Belgische folderlezers is dit zelfs een zo goed als wekelijkse activiteit van gemiddeld 20 minuten. Dat is niet het geval bij de Belgische marketingmedewerkers. Hoewel ongeveer evenveel marketeers folders (93%) lezen, doet amper 62% [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"footnotes":""},"categories":[223],"tags":[456,467],"class_list":["post-21408","post","type-post","status-publish","format-standard","hentry","category-marketing-technology-2","tag-artikel","tag-studies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>&#039;Iedereen zit op sociale media&#039;, klopt dat wel? - Becom<\/title>\n<meta name=\"description\" content=\"BD myShopi stelt vast dat de leefwereld van de gemiddelde marketeer enorm verschilt van die van de gemiddelde Belg. Download de Consumer Connection Survey\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/becom.digital\/nl\/mediagebruik-consument\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&#039;Iedereen zit op sociale media&#039;, klopt dat wel? - Becom\" \/>\n<meta property=\"og:description\" content=\"BD myShopi stelt vast dat de leefwereld van de gemiddelde marketeer enorm verschilt van die van de gemiddelde Belg. Download de Consumer Connection Survey hier.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/becom.digital\/nl\/mediagebruik-consument\/\" \/>\n<meta property=\"og:site_name\" content=\"Becom\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Becomdigitalfederation\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-12-10T16:04:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-04-09T14:59:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/becom.digital\/app\/uploads\/2018\/12\/BDmyshopi.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"448\" \/>\n\t<meta property=\"og:image:height\" content=\"299\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"SafeShops.be\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@becomdigital\" \/>\n<meta name=\"twitter:site\" content=\"@becomdigital\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"SafeShops.be\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/becom.digital\/nl\/mediagebruik-consument\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/becom.digital\/nl\/mediagebruik-consument\/\"},\"author\":{\"name\":\"SafeShops.be\",\"@id\":\"https:\/\/becom.digital\/nl\/#\/schema\/person\/9d2f9325b57c5b0c6f00b71c75dbc97f\"},\"headline\":\"&#8216;Iedereen zit op sociale media&#8217;, klopt dat wel?\",\"datePublished\":\"2018-12-10T16:04:14+00:00\",\"dateModified\":\"2019-04-09T14:59:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/becom.digital\/nl\/mediagebruik-consument\/\"},\"wordCount\":323,\"publisher\":{\"@id\":\"https:\/\/becom.digital\/nl\/#organization\"},\"image\":{\"@id\":\"https:\/\/becom.digital\/nl\/mediagebruik-consument\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/becom.digital\/wp-content\/uploads\/2018\/12\/BDmyshopi-300x200.jpg\",\"keywords\":[\"Artikel\",\"Studies\"],\"articleSection\":[\"Marketing &amp; Technology\"],\"inLanguage\":\"nl-NL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/becom.digital\/nl\/mediagebruik-consument\/\",\"url\":\"https:\/\/becom.digital\/nl\/mediagebruik-consument\/\",\"name\":\"'Iedereen zit op sociale media', klopt dat wel? - Becom\",\"isPartOf\":{\"@id\":\"https:\/\/becom.digital\/nl\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/becom.digital\/nl\/mediagebruik-consument\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/becom.digital\/nl\/mediagebruik-consument\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/becom.digital\/wp-content\/uploads\/2018\/12\/BDmyshopi-300x200.jpg\",\"datePublished\":\"2018-12-10T16:04:14+00:00\",\"dateModified\":\"2019-04-09T14:59:36+00:00\",\"description\":\"BD myShopi stelt vast dat de leefwereld van de gemiddelde marketeer enorm verschilt van die van de gemiddelde Belg. Download de Consumer Connection Survey\",\"breadcrumb\":{\"@id\":\"https:\/\/becom.digital\/nl\/mediagebruik-consument\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/becom.digital\/nl\/mediagebruik-consument\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\/\/becom.digital\/nl\/mediagebruik-consument\/#primaryimage\",\"url\":\"https:\/\/becom.digital\/wp-content\/uploads\/2018\/12\/BDmyshopi-300x200.jpg\",\"contentUrl\":\"https:\/\/becom.digital\/wp-content\/uploads\/2018\/12\/BDmyshopi-300x200.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/becom.digital\/nl\/mediagebruik-consument\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/becom.digital\/nl\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"&#8216;Iedereen zit op sociale media&#8217;, klopt dat wel?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/becom.digital\/nl\/#website\",\"url\":\"https:\/\/becom.digital\/nl\/\",\"name\":\"Becom\",\"description\":\"Your digital wings\",\"publisher\":{\"@id\":\"https:\/\/becom.digital\/nl\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/becom.digital\/nl\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/becom.digital\/nl\/#organization\",\"name\":\"Becom\",\"url\":\"https:\/\/becom.digital\/nl\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\/\/becom.digital\/nl\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/becom.digital\/app\/uploads\/2023\/10\/Becom_logo_POS_basic-3-e1697538309895.png\",\"contentUrl\":\"https:\/\/becom.digital\/app\/uploads\/2023\/10\/Becom_logo_POS_basic-3-e1697538309895.png\",\"width\":200,\"height\":72,\"caption\":\"Becom\"},\"image\":{\"@id\":\"https:\/\/becom.digital\/nl\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Becomdigitalfederation\/\",\"https:\/\/x.com\/becomdigital\",\"https:\/\/www.linkedin.com\/company\/becomfederation\/\",\"https:\/\/www.instagram.com\/becomfederation\/\",\"https:\/\/www.youtube.com\/@becom-federation\",\"https:\/\/open.spotify.com\/show\/0oBItlT3FIpj6AxEqllkta\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/becom.digital\/nl\/#\/schema\/person\/9d2f9325b57c5b0c6f00b71c75dbc97f\",\"name\":\"SafeShops.be\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\/\/becom.digital\/nl\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/da5393b081e417a6ab1ceca8c0015557335249f645266f1ac2052b2db52d59f2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/da5393b081e417a6ab1ceca8c0015557335249f645266f1ac2052b2db52d59f2?s=96&d=mm&r=g\",\"caption\":\"SafeShops.be\"},\"sameAs\":[\"http:\/\/www.safeshops.be\"],\"url\":\"https:\/\/becom.digital\/nl\/author\/safeshops-be\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"'Iedereen zit op sociale media', klopt dat wel? - Becom","description":"BD myShopi stelt vast dat de leefwereld van de gemiddelde marketeer enorm verschilt van die van de gemiddelde Belg. Download de Consumer Connection Survey","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/becom.digital\/nl\/mediagebruik-consument\/","og_locale":"nl_NL","og_type":"article","og_title":"'Iedereen zit op sociale media', klopt dat wel? - Becom","og_description":"BD myShopi stelt vast dat de leefwereld van de gemiddelde marketeer enorm verschilt van die van de gemiddelde Belg. Download de Consumer Connection Survey hier.","og_url":"https:\/\/becom.digital\/nl\/mediagebruik-consument\/","og_site_name":"Becom","article_publisher":"https:\/\/www.facebook.com\/Becomdigitalfederation\/","article_published_time":"2018-12-10T16:04:14+00:00","article_modified_time":"2019-04-09T14:59:36+00:00","og_image":[{"width":448,"height":299,"url":"https:\/\/becom.digital\/app\/uploads\/2018\/12\/BDmyshopi.jpg","type":"image\/jpeg"}],"author":"SafeShops.be","twitter_card":"summary_large_image","twitter_creator":"@becomdigital","twitter_site":"@becomdigital","twitter_misc":{"Geschreven door":"SafeShops.be","Geschatte leestijd":"2 minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/becom.digital\/nl\/mediagebruik-consument\/#article","isPartOf":{"@id":"https:\/\/becom.digital\/nl\/mediagebruik-consument\/"},"author":{"name":"SafeShops.be","@id":"https:\/\/becom.digital\/nl\/#\/schema\/person\/9d2f9325b57c5b0c6f00b71c75dbc97f"},"headline":"&#8216;Iedereen zit op sociale media&#8217;, klopt dat wel?","datePublished":"2018-12-10T16:04:14+00:00","dateModified":"2019-04-09T14:59:36+00:00","mainEntityOfPage":{"@id":"https:\/\/becom.digital\/nl\/mediagebruik-consument\/"},"wordCount":323,"publisher":{"@id":"https:\/\/becom.digital\/nl\/#organization"},"image":{"@id":"https:\/\/becom.digital\/nl\/mediagebruik-consument\/#primaryimage"},"thumbnailUrl":"https:\/\/becom.digital\/wp-content\/uploads\/2018\/12\/BDmyshopi-300x200.jpg","keywords":["Artikel","Studies"],"articleSection":["Marketing &amp; Technology"],"inLanguage":"nl-NL"},{"@type":"WebPage","@id":"https:\/\/becom.digital\/nl\/mediagebruik-consument\/","url":"https:\/\/becom.digital\/nl\/mediagebruik-consument\/","name":"'Iedereen zit op sociale media', klopt dat wel? - Becom","isPartOf":{"@id":"https:\/\/becom.digital\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/becom.digital\/nl\/mediagebruik-consument\/#primaryimage"},"image":{"@id":"https:\/\/becom.digital\/nl\/mediagebruik-consument\/#primaryimage"},"thumbnailUrl":"https:\/\/becom.digital\/wp-content\/uploads\/2018\/12\/BDmyshopi-300x200.jpg","datePublished":"2018-12-10T16:04:14+00:00","dateModified":"2019-04-09T14:59:36+00:00","description":"BD myShopi stelt vast dat de leefwereld van de gemiddelde marketeer enorm verschilt van die van de gemiddelde Belg. Download de Consumer Connection Survey","breadcrumb":{"@id":"https:\/\/becom.digital\/nl\/mediagebruik-consument\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/becom.digital\/nl\/mediagebruik-consument\/"]}]},{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/becom.digital\/nl\/mediagebruik-consument\/#primaryimage","url":"https:\/\/becom.digital\/wp-content\/uploads\/2018\/12\/BDmyshopi-300x200.jpg","contentUrl":"https:\/\/becom.digital\/wp-content\/uploads\/2018\/12\/BDmyshopi-300x200.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/becom.digital\/nl\/mediagebruik-consument\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/becom.digital\/nl\/"},{"@type":"ListItem","position":2,"name":"&#8216;Iedereen zit op sociale media&#8217;, klopt dat wel?"}]},{"@type":"WebSite","@id":"https:\/\/becom.digital\/nl\/#website","url":"https:\/\/becom.digital\/nl\/","name":"Becom","description":"Your digital wings","publisher":{"@id":"https:\/\/becom.digital\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/becom.digital\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Organization","@id":"https:\/\/becom.digital\/nl\/#organization","name":"Becom","url":"https:\/\/becom.digital\/nl\/","logo":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/becom.digital\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/becom.digital\/app\/uploads\/2023\/10\/Becom_logo_POS_basic-3-e1697538309895.png","contentUrl":"https:\/\/becom.digital\/app\/uploads\/2023\/10\/Becom_logo_POS_basic-3-e1697538309895.png","width":200,"height":72,"caption":"Becom"},"image":{"@id":"https:\/\/becom.digital\/nl\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Becomdigitalfederation\/","https:\/\/x.com\/becomdigital","https:\/\/www.linkedin.com\/company\/becomfederation\/","https:\/\/www.instagram.com\/becomfederation\/","https:\/\/www.youtube.com\/@becom-federation","https:\/\/open.spotify.com\/show\/0oBItlT3FIpj6AxEqllkta"]},{"@type":"Person","@id":"https:\/\/becom.digital\/nl\/#\/schema\/person\/9d2f9325b57c5b0c6f00b71c75dbc97f","name":"SafeShops.be","image":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/becom.digital\/nl\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/da5393b081e417a6ab1ceca8c0015557335249f645266f1ac2052b2db52d59f2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/da5393b081e417a6ab1ceca8c0015557335249f645266f1ac2052b2db52d59f2?s=96&d=mm&r=g","caption":"SafeShops.be"},"sameAs":["http:\/\/www.safeshops.be"],"url":"https:\/\/becom.digital\/nl\/author\/safeshops-be\/"}]}},"_links":{"self":[{"href":"https:\/\/becom.digital\/nl\/wp-json\/wp\/v2\/posts\/21408","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/becom.digital\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/becom.digital\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/becom.digital\/nl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/becom.digital\/nl\/wp-json\/wp\/v2\/comments?post=21408"}],"version-history":[{"count":0,"href":"https:\/\/becom.digital\/nl\/wp-json\/wp\/v2\/posts\/21408\/revisions"}],"wp:attachment":[{"href":"https:\/\/becom.digital\/nl\/wp-json\/wp\/v2\/media?parent=21408"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/becom.digital\/nl\/wp-json\/wp\/v2\/categories?post=21408"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/becom.digital\/nl\/wp-json\/wp\/v2\/tags?post=21408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}