{"id":21118,"date":"2018-10-30T11:00:03","date_gmt":"2018-10-30T11:00:03","guid":{"rendered":"https:\/\/www.safeshops.be\/?p=21118\/"},"modified":"2019-04-10T09:41:30","modified_gmt":"2019-04-10T09:41:30","slug":"marketing-automation-belgie","status":"publish","type":"post","link":"https:\/\/becom.digital\/nl\/marketing-automation-belgie\/","title":{"rendered":"Rapport: Marketing automation in Belgi\u00eb"},"content":{"rendered":"<h3><strong>The House of Marketing lanceert<\/strong>\u00a0<strong>tweede editie van de \u201cState of Marketing Automation in Belgium\u201d<\/strong>.<\/h3>\n<p>In deze 2018 editie hebben ze opnieuw Belgi\u00eb vergeleken met 14 andere Europese landen op het vlak van maturiteit in Marketing Automation. Ondanks het feit dat Belgi\u00eb zich ergens in het midden van de ranking situeert, is het opvallend dat ons land toch aardig is geklommen in de Europese ranking.<\/p>\n<p><strong>Enkele highlights van de\u00a0studie zijn:<\/strong><\/p>\n<p>&#8211; Belgi\u00eb is twee plaatsen gestegen in de ranking en staat nu op de zesde plaats in de Europese MA ranking (15 landen betrokken in de studie)<\/p>\n<p>&#8211; Het gebruik van Marketing Automation in bedrijven groeit enorm: ongeveer 50%, in sommige landen is er zelfs een groei van 100%, in Belgi\u00eb spreken ze over 75%<\/p>\n<p>&#8211; Toch betekent dit voor Belgi\u00eb dat nog steeds slechts 4% van Belgische bedrijven marketing automation actief toepast op hun website<\/p>\n<p>&#8211; Hubspot, Active Campaign &amp; Selligent zijn de 3 meest gebruikte MA software tools in Belgi\u00eb<\/p>\n<p>&#8211; Lokale aanwezigheid wint aan belang: de bedrijven die een lokaal kantoor hebben scoren beter op het gebied van Marketing Automation<\/p>\n<p>&nbsp;<\/p>\n<a href=\"https:\/\/www.thehouseofmarketing.be\/state-marketing-automation-belgium-2018\" target=\"_blank\" class=\"button color-2 medium \" style=\"border-radius: 2px;\">Download het rapport<\/a>\n<p>&nbsp;<\/p>\n<p>Indien je vragen hebt voor een persartikel, kan je steeds contact opnemen met Dirk (Head of Marketing Technology bij <a href=\"http:\/\/www.thom.be\">The House of Marketing<\/a> en projectleider van dit rapport):<\/p>\n<p>Dirk Blondeel<\/p>\n<p><a href=\"mailto:dirk.blondeel@thom.eu\">dirk.blondeel@thom.eu<\/a><\/p>\n<p>0495 55 99 06<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The House of Marketing lanceert\u00a0tweede editie van de \u201cState of Marketing Automation in Belgium\u201d. In deze 2018 editie hebben ze opnieuw Belgi\u00eb vergeleken met 14 andere Europese landen op het vlak van maturiteit in Marketing Automation. Ondanks het feit dat Belgi\u00eb zich ergens in het midden van de ranking situeert, is het opvallend dat ons land toch aardig is geklommen in de Europese ranking. Enkele highlights van de\u00a0studie zijn: &#8211; Belgi\u00eb is twee plaatsen gestegen in de ranking en staat nu op de zesde plaats in de Europese MA ranking (15 landen betrokken in de studie) &#8211; Het gebruik van Marketing Automation in bedrijven groeit enorm: ongeveer 50%, in sommige landen is er zelfs een groei van 100%, in Belgi\u00eb spreken ze over 75% &#8211; Toch betekent dit voor Belgi\u00eb dat nog steeds slechts 4% van Belgische bedrijven marketing automation actief toepast op hun website &#8211; Hubspot, Active Campaign &amp; Selligent zijn de 3 meest gebruikte MA software tools in Belgi\u00eb &#8211; Lokale aanwezigheid wint aan belang: de bedrijven die een lokaal kantoor hebben scoren beter op het gebied van Marketing Automation &nbsp; &nbsp; Indien je vragen hebt voor een persartikel, kan je steeds contact opnemen met Dirk (Head of [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"footnotes":""},"categories":[223],"tags":[467],"class_list":["post-21118","post","type-post","status-publish","format-standard","hentry","category-marketing-technology-2","tag-studies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing automation: hoe doet Belgi\u00eb het? 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