{"id":20859,"date":"2018-10-17T13:23:10","date_gmt":"2018-10-17T13:23:10","guid":{"rendered":"https:\/\/www.safeshops.be\/?p=20859\/"},"modified":"2019-04-10T09:52:11","modified_gmt":"2019-04-10T09:52:11","slug":"marketing-automation-take-the-easy-path","status":"publish","type":"post","link":"https:\/\/becom.digital\/nl\/marketing-automation-take-the-easy-path\/","title":{"rendered":"Marketing Automation, take the easy path"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-20858\" src=\"https:\/\/becom.digital\/wp-content\/uploads\/2018\/10\/Take-the-easy-path-to-Marketing-Automation-thumb-300x158.jpg\" alt=\"Marketing Automation\" width=\"300\" height=\"158\" \/><\/p>\n<h3>Take the easy path to Marketing Automation<\/h3>\n<p>Marketing Automation can help your business in different ways. Marketing Automation takes data, actions and campaigns and links these based on your customers&#8217; previous behaviour. Secondly it helps your business market effectively and efficiently by automating omni-channel marketing specifically to the needs of your customer profiles.<\/p>\n<p>Marketing Automation may also refer to Fingerprint Marketing. By establishing a profile of your customers from analyzing data they left behind on the internet. This data is important to specifically market your product to your customers.<\/p>\n<p>Marketing Automation is more than just e-mail automation. This includes among many:<\/p>\n<ol>\n<li>Customer Segmentation<\/li>\n<li>CRM integration<\/li>\n<li>SEA<\/li>\n<li>Digital Asset Management<\/li>\n<li>Unkown Prostpect Targeting<\/li>\n<li>etc.<\/li>\n<\/ol>\n<p>If you need any more information concerning Marketing Automation, click the &#8220;download presentation&#8221; button below.<\/p>\n<p>This presentation was presented at <a href=\"https:\/\/etradesummit.be\/\">eTrade Summit 2018<\/a><\/p>\n<p>by <a href=\"https:\/\/www.linkedin.com\/in\/dirkblondeel\/\">Dirk Blondeel<\/a>, <a href=\"https:\/\/www.thehouseofmarketing.be\/?utm_term=the%20house%20of%20marketing&amp;utm_campaign=Brand+-+search+network+-+BE\/EN\/NL\/FR&amp;utm_source=adwords&amp;utm_medium=ppc&amp;hsa_tgt=kwd-823213672&amp;hsa_grp=44277567331&amp;hsa_src=g&amp;hsa_net=adwords&amp;hsa_mt=e&amp;hsa_ver=3&amp;hsa_ad=279028613437&amp;hsa_acc=7866903306&amp;hsa_kw=the%20house%20of%20marketing&amp;hsa_cam=708775160&amp;gclid=EAIaIQobChMIrs2V_-ju3QIVJbXtCh16xgLnEAAYASAAEgJoPPD_BwE\">The House of Marketing<\/a>\u00a0partner of <a href=\"http:\/\/www.safeshops.be\">SafeShops.be<\/a><\/p>\n<a href=\"https:\/\/www.thehouseofmarketing.be\/etrade-summit-2018-presentation\" target=\"_blank\" class=\"button color-2 medium \" style=\"border-radius: 2px;\">Download this presentation<\/a>\n","protected":false},"excerpt":{"rendered":"<p>Take the easy path to Marketing Automation Marketing Automation can help your business in different ways. Marketing Automation takes data, actions and campaigns and links these based on your customers&#8217; previous behaviour. Secondly it helps your business market effectively and efficiently by automating omni-channel marketing specifically to the needs of your customer profiles. Marketing Automation may also refer to Fingerprint Marketing. By establishing a profile of your customers from analyzing data they left behind on the internet. This data is important to specifically market your product to your customers. Marketing Automation is more than just e-mail automation. This includes among many: Customer Segmentation CRM integration SEA Digital Asset Management Unkown Prostpect Targeting etc. If you need any more information concerning Marketing Automation, click the &#8220;download presentation&#8221; button below. This presentation was presented at eTrade Summit 2018 by Dirk Blondeel, The House of Marketing\u00a0partner of SafeShops.be<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"footnotes":""},"categories":[223],"tags":[455],"class_list":["post-20859","post","type-post","status-publish","format-standard","hentry","category-marketing-technology-2","tag-presentatie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Automation, take the easy path - Safeshops.be<\/title>\n<meta name=\"description\" content=\"Marketing Automation can help your business in different ways. 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