{"id":20325,"date":"2018-06-19T06:54:26","date_gmt":"2018-06-19T06:54:26","guid":{"rendered":"https:\/\/www.safeshops.be\/?p=20325\/"},"modified":"2019-04-12T10:18:57","modified_gmt":"2019-04-12T10:18:57","slug":"why-trust-is-so-important-for-webshops","status":"publish","type":"post","link":"https:\/\/becom.digital\/nl\/why-trust-is-so-important-for-webshops\/","title":{"rendered":"Why trust is so important for webshops"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-20330 alignleft\" src=\"https:\/\/becom.digital\/wp-content\/uploads\/2018\/06\/Trust-ecommerce-foundation-01-300x251.jpg\" alt=\"\" width=\"106\" height=\"89\" \/>Trust is essential for trade. Whether B2C, B2B, or C2C, trust for both parties is necessary for a successful exchange.<\/p>\n<p>In preparation for the launch of\u00a0<a href=\"https:\/\/www.safe.shop\/uk-en\/webshops\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><strong>Safe.Shop<\/strong><\/a>, the Global Ecommerce Trust Mark, our Research Coordinator,\u00a0Sara Lone\u00a0dived into scientific literature to find the missing link between consumer trust in webshops and\u00a0its relationship to online sales. Suffice it to say: she found it.<\/p>\n<h3><strong>More Trust = More Sales<\/strong><\/h3>\n<p>Although gut instinct already told us so, the data confirms that there is a strong correlation between consumer trust of a webshop and their decision to purchase. Countless\u00a0<strong>studies cited in\u00a0<\/strong><a href=\"https:\/\/trusted.safe.shop\/why_trust_is_important_for_webshops\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">the paper<\/a>\u00a0<strong>confirm consumer trust<\/strong>\u00a0as one of the<strong>\u00a0main influencers<\/strong>\u00a0of\u00a0<strong>purchasing intention<\/strong>.<\/p>\n<p>Purchasing<strong>\u00a0online<\/strong>\u00a0comes with\u00a0<strong>higher risks for consumers,\u00a0<\/strong>that much is obvious. In brick-and-mortar shops, customers can see everything, including the seller, and take a product home immediately when they buy it. But online purchases actually require consumers to\u00a0<strong>trust<\/strong>\u00a0that a webshop is honest \u2013 this means being transparent with the products\/services they claim to sell, but also in their capabilities to deliver what consumers purchased. Consumers aren\u2019t just worried about the products, though. More and more, consumers are worried about their data and personal information, and that makes life even more difficult for webshops.<\/p>\n<h3><strong>Perception is Everything<\/strong><\/h3>\n<p>None of us stay on a website for very long, and certainly not if it looks ambiguous or untrusthworthy. A 10-second glance and visitors have seen all they need to see if a website is secure or not. In such a skeptical market, SMEs need to know how to actually impact consumer trust in a positive way. The paper\u00a0Why trust is Important for Webshops<strong>\u00a0<\/strong>explains a study showing that consumer trust is surprisingly gained not by actually being secure, but by being\u00a0<em>perceived<\/em>\u00a0as secure.<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/pulse\/do-online-trustmarks-work-science-reveals-jorij-abraham\/?trackingId=x6Y2Wv8TIX6xvDDNzxNaFg%3D%3D\">Read more<\/a>&#8230;<\/p>\n<a href=\"https:\/\/becom.digital\/wp-content\/uploads\/2018\/06\/Why-Trust-is-Important-for-Webshops.pdf\" target=\"_blank\" class=\"button orange medium \" style=\"border-radius: 2px;\">Download paper<\/a>\n<h3><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Trust is essential for trade. Whether B2C, B2B, or C2C, trust for both parties is necessary for a successful exchange. In preparation for the launch of\u00a0Safe.Shop, the Global Ecommerce Trust Mark, our Research Coordinator,\u00a0Sara Lone\u00a0dived into scientific literature to find the missing link between consumer trust in webshops and\u00a0its relationship to online sales. Suffice it to say: she found it. More Trust = More Sales Although gut instinct already told us so, the data confirms that there is a strong correlation between consumer trust of a webshop and their decision to purchase. Countless\u00a0studies cited in\u00a0the paper\u00a0confirm consumer trust\u00a0as one of the\u00a0main influencers\u00a0of\u00a0purchasing intention. Purchasing\u00a0online\u00a0comes with\u00a0higher risks for consumers,\u00a0that much is obvious. In brick-and-mortar shops, customers can see everything, including the seller, and take a product home immediately when they buy it. But online purchases actually require consumers to\u00a0trust\u00a0that a webshop is honest \u2013 this means being transparent with the products\/services they claim to sell, but also in their capabilities to deliver what consumers purchased. Consumers aren\u2019t just worried about the products, though. More and more, consumers are worried about their data and personal information, and that makes life even more difficult for webshops. Perception is Everything None of us stay [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"footnotes":""},"categories":[261,235],"tags":[459],"class_list":["post-20325","post","type-post","status-publish","format-standard","hentry","category-kwaliteitslabel","category-privacy-2","tag-whitepaper"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why trust is so important for webshops - Becom<\/title>\n<meta name=\"description\" content=\"Trust is essential for trade. 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