{"id":52288,"date":"2023-11-17T19:36:35","date_gmt":"2023-11-17T18:36:35","guid":{"rendered":"https:\/\/becom.digital\/?p=52288"},"modified":"2025-04-15T17:32:16","modified_gmt":"2025-04-15T15:32:16","slug":"black-friday-448-transactions-par-minute","status":"publish","type":"post","link":"https:\/\/becom.digital\/fr\/black-friday-448-transactions-par-minute\/","title":{"rendered":"Black Friday: 448 transactions par minute"},"content":{"rendered":"

[vc_row][vc_column width=”1\/1″][vc_column_text]<\/p>\n

En 2023, le \u2018Black\u2019 devient vert et local\u00a0<\/strong><\/h2>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][vc_column_text]Bruxelles, 17 octobre 2023 – En 2022, le Black Friday, avec 645 195 transactions en ligne en un jour – soit 448 transactions par minute – a \u00e9t\u00e9 la meilleure journ\u00e9e de l’ann\u00e9e. Les concurrents traditionnels du succ\u00e8s du Black Friday sont les p\u00e9riodes de soldes, Saint-Nicolas et No\u00ebl. Les diff\u00e9rences entre le chiffre d’affaires d’un jour moyen et celui de Black Friday sont impressionnantes. Les boutiques en ligne belges ont enregistr\u00e9 un chiffre d’affaires total de 61,4 millions d’euros le 25 novembre 2022, jour du Black Friday. Lors d\u2019un jour normal, cela repr\u00e9sente pr\u00e8s de 38 millions d’euros.<\/p>\n

\u00ab En tant que F\u00e9d\u00e9ration belge du commerce \u00e9lectronique, nous ne pouvons qu’applaudir les initiatives qui placent le secteur dans le spotlight. Cela cr\u00e9e un pouvoir d’achat suppl\u00e9mentaire et, avec une augmentation du chiffre d’affaires de pr\u00e8s de 60 % rien que pour le Black Friday, c’est une opportunit\u00e9 que les entrepreneurs num\u00e9riques belges ne peuvent pas se permettre de manquer \u00bb<\/em>, d\u00e9clare\u00a0Greet Dekocker, administrateur d\u00e9l\u00e9gu\u00e9 de Becom<\/strong>.<\/p><\/blockquote>\n

Le Black Friday n\u2019est pas r\u00e9serv\u00e9 aux grands acteurs internationaux. Le succ\u00e8s de nombreuses initiatives locales le prouve. Les entrepreneurs belges ont de nombreuses occasions de se distinguer, par exemple en pr\u00e9sentant un assortiment diff\u00e9rent de l’offre des grandes plateformes ou en proposant des promotions que d’autres n’offrent pas. Les plus de 160 boutiques en ligne belges r\u00e9unies, par exemple, sur la plateforme Becom Local Day<\/a> en sont le parfait exemple.<\/p>\n

Les r\u00e9ductions et les promotions sont indissociables du Black Friday. Cet aspect semble \u00e9galement important pour les consommateurs belges. Parmi les cinq \u00e9l\u00e9ments d\u00e9cisifs pour l’achat en ligne, l’aspect financier est cit\u00e9 trois fois. 41 % des participants \u00e0 l’\u00e9tude BOSS* d\u00e9clarent qu’un prix inf\u00e9rieur les incite \u00e0 se rendre dans des boutiques en ligne. 38 % estiment que les promotions sont importantes et 3 personnes sur 10 ach\u00e8tent en ligne apr\u00e8s avoir compar\u00e9 les prix.<\/p>\n

\u00ab Une tendance qui se confirme est qu’un quart des consommateurs belges ach\u00e8tent localement pour soutenir les entrepreneurs locaux. \u00a0Il est int\u00e9ressant de noter que l’aspect \u00e9cologique de l’achat local joue \u00e9galement un r\u00f4le croissant. Pour 15 % des acheteurs, c’est une raison de faire des achats locaux en ligne \u00bb,<\/em> conclut Greet Dekocker<\/strong>. \u00ab De nombreuses initiatives en profitent donc pour mettre en avant les boutiques en ligne belges, le 24 novembre. Elles donnent au Black Friday sa couleur verte, durable ou locale ! \u00bb<\/em><\/p><\/blockquote>\n

*Belgian Online Shopper Survey (WhyFIVE, 2023)[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][vc_column_text]\u00c0 propos de Becom\u00a0<\/strong><\/p>\n

Becom est la f\u00e9d\u00e9ration belge e-business, r\u00e9sultant de la fusion entre les associations sectorielles BeCommerce et SafeShops.be<\/a>. Becom se concentre sur la stimulation du commerce \u00e9lectronique et l\u2019\u00e9conomie num\u00e9rique belge. \u00a0En tant que f\u00e9d\u00e9ration, Becom plaide pour que l’\u00e9conomie num\u00e9rique belge prenne toute la place qui lui revient, tant dans le d\u00e9bat social que dans le paysage europ\u00e9en en ligne. Elle traduit les besoins et les exigences du secteur et est donc le point de contact des d\u00e9cideurs politiques et des autres parties prenantes. \u00a0Becom souhaite accro\u00eetre la confiance des consommateurs dans les achats en ligne en les informant sur la s\u00e9curit\u00e9, la fiabilit\u00e9 et la durabilit\u00e9 du commerce num\u00e9rique. \u00a0Elle fournit un cadre permettant aux boutiques en ligne belges de devenir \u2018first in class\u2019, pour les soutenir et les guider dans leur croissance. Becom le fait pour les entrepreneurs num\u00e9riques B2B, B2C et D2C.<\/p>\n

Contact de presse<\/strong><\/p>\n

Greet Dekocker<\/strong>
\nManaging Director Becom
\ngreet@becom.digital<\/a>
\n+32 476 99 29 40<\/p>\n

Germain Mottet<\/strong>
\nFINN
\ngermain.mottet@finn.agency<\/a><\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column width=”1\/1″][vc_column_text] En 2023, le \u2018Black\u2019 devient vert et local\u00a0 [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][vc_column_text]Bruxelles, 17 octobre 2023 – En 2022, le Black Friday, avec 645 195 transactions en ligne en un jour – soit 448 transactions par minute – a \u00e9t\u00e9 la meilleure journ\u00e9e de l’ann\u00e9e. Les concurrents traditionnels du succ\u00e8s du Black Friday sont les p\u00e9riodes de soldes, Saint-Nicolas et No\u00ebl. Les diff\u00e9rences entre le chiffre d’affaires d’un jour moyen et celui de Black Friday sont impressionnantes. Les boutiques en ligne belges ont enregistr\u00e9 un chiffre d’affaires total de 61,4 millions d’euros le 25 novembre 2022, jour du Black Friday. Lors d\u2019un jour normal, cela repr\u00e9sente pr\u00e8s de 38 millions d’euros. \u00ab En tant que F\u00e9d\u00e9ration belge du commerce \u00e9lectronique, nous ne pouvons qu’applaudir les initiatives qui placent le secteur dans le spotlight. Cela cr\u00e9e un pouvoir d’achat suppl\u00e9mentaire et, avec une augmentation du chiffre d’affaires de pr\u00e8s de 60 % rien que pour le Black Friday, c’est une opportunit\u00e9 que les entrepreneurs num\u00e9riques belges ne peuvent pas se permettre de manquer \u00bb, d\u00e9clare\u00a0Greet Dekocker, administrateur d\u00e9l\u00e9gu\u00e9 de Becom. Le Black Friday n\u2019est pas r\u00e9serv\u00e9 aux grands acteurs internationaux. Le succ\u00e8s de nombreuses initiatives locales le prouve. Les entrepreneurs belges ont […]<\/p>\n","protected":false},"author":2,"featured_media":60696,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"footnotes":""},"categories":[598],"tags":[],"class_list":["post-52288","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communique-de-presse"],"yoast_head":"\nBlack Friday: 448 transactions par minute - Becom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/becom.digital\/fr\/black-friday-448-transactions-par-minute\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Black Friday: 448 transactions par minute - Becom\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column width=”1\/1″][vc_column_text] En 2023, le \u2018Black\u2019 devient vert et local\u00a0 [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][vc_column_text]Bruxelles, 17 octobre 2023 – En 2022, le Black Friday, avec 645 195 transactions en ligne en un jour – soit 448 transactions par minute – a \u00e9t\u00e9 la meilleure journ\u00e9e de l’ann\u00e9e. 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Le Black Friday n\u2019est pas r\u00e9serv\u00e9 aux grands acteurs internationaux. Le succ\u00e8s de nombreuses initiatives locales le prouve. 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Le Black Friday n\u2019est pas r\u00e9serv\u00e9 aux grands acteurs internationaux. Le succ\u00e8s de nombreuses initiatives locales le prouve. 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