{"id":38433,"date":"2022-03-10T10:00:32","date_gmt":"2022-03-10T10:00:32","guid":{"rendered":"https:\/\/www.safeshops.be\/?p=38433"},"modified":"2022-03-10T10:42:31","modified_gmt":"2022-03-10T10:42:31","slug":"le-commerce-en-ligne-belge","status":"publish","type":"post","link":"https:\/\/becom.digital\/fr\/le-commerce-en-ligne-belge\/","title":{"rendered":"Communiqu\u00e9 de presse: Le commerce en ligne belge"},"content":{"rendered":"
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56.642 boutiques en ligne, un chiffre d’affaires de 11,7 milliards d’euros et 150 millions de transactions<\/strong><\/h2>\n

Les chiffres de la sixi\u00e8me \u00e9dition du Barom\u00e8tre E-commerce, unique parce qu’il cartographie le paysage en ligne belge \u00e0 partir des donn\u00e9es transactionnelles, montrent que le march\u00e9 belge du commerce \u00e9lectronique a continu\u00e9 de cro\u00eetre de plus de 33% par rapport \u00e0 2021, pour atteindre plus de 11,7 milliards. En 2021, la Belgique comptait un total de 56 642 boutiques en ligne.<\/em><\/p>\n

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Ce jour SafeShops.be, l’association belge du commerce \u00e9lectronique, a pr\u00e9sent\u00e9 les r\u00e9sultats du nouveau Barom\u00e8tre E-commerce. Le principe est l’information provenant des commer\u00e7ants en ligne eux-m\u00eames, au travers des donn\u00e9es transactionnelles fournies par les prestataires de services de paiement.<\/span><\/p>\n<\/div>\n

Le volume des transactions grimpe \u00e0 plus de 11 milliards d’euros<\/strong><\/h4>\n

D’apr\u00e8s les donn\u00e9es collect\u00e9es, les boutiques en ligne belges ont enregistr\u00e9 un volume de transactions, ou chiffre d’affaires, de 11,7 milliards d’euros en 2021 par rapport \u00e0 2020, cela repr\u00e9sente une augmentation de 33 %. Les r\u00e9sultats du Barom\u00e8tre E-commerce montrent \u00e9galement une augmentation significative du nombre de transactions. En 2021, plus de 150 millions de transactions ont \u00e9t\u00e9 enregistr\u00e9es, soit 39 % de plus que l’ann\u00e9e pr\u00e9c\u00e9dente.<\/p>\n

<< Nous nous attendions \u00e0 des chiffres de croissance, mais ces r\u00e9sultats sont tout \u00e0 fait remarquables <\/em>>>, explique Greet Dekocker, directeur g\u00e9n\u00e9ral de SafeShops.be. << Tous les secteurs ne tournent pas \u00e0 nouveau \u00e0 plein r\u00e9gime depuis la crise corona, mais nous constatons donc qu’il n’est pas question de ralentissement de la croissance. Le changement de comportement des consommateurs en ligne se poursuit et s’amplifie m\u00eame. Cela se refl\u00e8te \u00e0 la fois dans le volume et le nombre de transactions.<\/em> >><\/p>\n

Le milieu performant<\/strong><\/h4>\n

En 2021, notre pays comptait 56.642 boutiques en ligne, soit 17,5 % de plus qu’en 2020. Les nouveaux arrivants se trouvent principalement dans les segments micros et petits du march\u00e9. Ensemble, ils repr\u00e9sentent 97 % du nombre total de webshops belges.<\/p>\n

Ce sont les moyennes et grandes boutiques en ligne, au nombre de 1 455, qui r\u00e9alisent la plus grande part du chiffre d’affaires du commerce \u00e9lectronique.\u00a0 Ils repr\u00e9sentent 84 % du volume des transactions, soit 9,8 milliards d’euros.<\/p>\n

<< La Belgique a un bon milieu de terrain. En pourcentage, les micros et petites boutiques en ligne ont de bons chiffres. Toutefois, ce sont les moyennes et grandes boutiques en ligne qui nous permettent de rester forts dans une concurrence tr\u00e8s internationale et mondiale<\/em> >>, d\u00e9clare Greet Dekocker.<\/p>\n

Les exportations repartent \u00e0 la hausse<\/strong><\/h4>\n

Les acheteurs en ligne \u00e9trangers retrouvent progressivement le chemin des boutiques en ligne belges.\u00a0 En raison de la crise, ce chiffre \u00e9tait tomb\u00e9 \u00e0 15 %, mais les r\u00e9sultats actuels indiquent que 21 % du volume des transactions proviennent \u00e0 nouveau de l’\u00e9tranger.<\/p>\n

Traditionnellement, ce sont surtout les Fran\u00e7ais (38%) et les N\u00e9erlandais (37,5%) qui ach\u00e8tent dans les boutiques en ligne belges.<\/p>\n

Bancontact est le mode de paiement pr\u00e9f\u00e9r\u00e9<\/strong><\/h4>\n

73% de tous les achats en ligne sont pay\u00e9s par carte de d\u00e9bit. 20% avec une carte de cr\u00e9dit.\u00a0 Les \u2018nouveaux\u2019 modes de paiement – tels que les ch\u00e8ques-repas et les \u00e9co-ch\u00e8ques, mais aussi Google Pay et le “post-paiement” – font leur apparition, mais ne repr\u00e9sentent encore qu’une tr\u00e8s faible part de march\u00e9.<\/p>\n

61% de toutes les transactions des boutiques en ligne belges sont effectu\u00e9es via Bancontact.<\/p>\n

Dans le segment des cartes de d\u00e9bit, Bancontact l’emporte haut la main \u2013 avec 84% – sur les autres modes de paiement tels que Maestro, iDEAL, Sofort ou les applications bancaires.<\/p>\n

“La croissance du volume des transactions, du nombre de transactions et du nombre de boutiques en ligne, sont des signaux forts et positifs. Les webshops sont de plus en plus matures, l’offre s’am\u00e9liore et le consommateur s’y retrouve encore mieux. La Belgique est connue pour \u00eatre un pays de PME fortes, ce qui se refl\u00e8te \u00e9galement dans notre paysage. Les grandes boutiques en ligne peuvent encore se d\u00e9velopper en investissant et cela vaut certainement aussi pour les plus petites. Oser investir, apprendre de l’exp\u00e9rience et regarder vers l’avenir. Il y a encore beaucoup de potentiel pour les entrepreneurs en ligne belges”, conclut Greet Dekocker.<\/p>\n\n\t\t<\/div>\n\t<\/div>\nT\u00e9l\u00e9chargez l’\u00e9tude compl\u00e8te ici<\/a>\n\t\t<\/div> \n\t<\/div> \n<\/div><\/div>

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Le Barom\u00e8tre E-commerce est unique en raison de son approche ax\u00e9e sur le commer\u00e7ant et non sur le consommateur. Il offre une vision approfondie des d\u00e9penses effectu\u00e9es aupr\u00e8s des webshops belges. Le paysage en ligne belge est ainsi cartographi\u00e9 sur base des donn\u00e9es fournies par les prestataires de services de paiement (PSP). Ces op\u00e9rateurs disposent des volumes de transactions r\u00e9alis\u00e9s par les boutiques en ligne belges, quel que soit le mode de paiement (Bancontact, cartes de cr\u00e9dit, applications bancaires…). Les PSP participants sont CCV, Europabank, Worldline (incluant les donn\u00e9es d’Ingenico), Mollie et MultiSafepay.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t<\/div> \n\t<\/div> \n<\/div><\/div>

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Classification par segment sur base (de la valeur) des transactions<\/u><\/strong><\/p>\n

Micro : < 100.000 \u20ac<\/p>\n

Petit : > 100.000 \u20ac < 1.000.000 \u20ac<\/p>\n

Moyen : > 1.000.000 \u20ac < 10.000.000\u20ac<\/p>\n

Grand : > 10.000.000 \u20ac<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div>

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A propos de Safeshops.be<\/h3>\n\t
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L\u2019ASBL SafeShops.be a pour objectif principal d’accro\u00eetre la confiance des consommateurs belges dans le shopping en ligne. SafeShops.be octroie et promeut son label de qualit\u00e9 et de s\u00e9curisation, et organise diff\u00e9rents \u00e9v\u00e9nements qui mettent en avant la transmission d\u2019informations entre les utilisateurs et les entreprises de l’e-commerce.
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Contact de presse: Greet Dekocker \u2013 greet@safeshops.be<\/a> – +32 476 99 29 40<\/strong><\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t\t<\/div> \n\t<\/div> \n<\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"56.642 boutiques en ligne, un chiffre d'affaires de 11,7 milliards d'euros et 150 millions de transactions Les chiffres de la sixi\u00e8me \u00e9dition du Barom\u00e8tre E-commerce, unique parce qu'il cartographie le paysage en ligne belge \u00e0 partir des donn\u00e9es transactionnelles, montrent que le march\u00e9 belge du commerce \u00e9lectronique a continu\u00e9 de cro\u00eetre de plus de 33% par rapport \u00e0 2021, pour atteindre plus de 11,7 milliards. En 2021, la Belgique comptait un total de 56 642 boutiques en ligne. Ce jour SafeShops.be, l'association belge du commerce \u00e9lectronique, a pr\u00e9sent\u00e9 les r\u00e9sultats du nouveau Barom\u00e8tre E-commerce. Le principe est l'information provenant des commer\u00e7ants en ligne eux-m\u00eames, au travers des donn\u00e9es transactionnelles fournies par les prestataires de services de paiement. Le volume des transactions grimpe \u00e0 plus de 11 milliards d'euros D'apr\u00e8s les donn\u00e9es collect\u00e9es, les boutiques en ligne belges ont enregistr\u00e9 un volume de transactions, ou chiffre d'affaires, de 11,7 milliards d'euros en 2021 par rapport \u00e0 2020, cela repr\u00e9sente une augmentation de 33 %. Les r\u00e9sultats du Barom\u00e8tre E-commerce montrent \u00e9galement une augmentation significative du nombre de transactions. En 2021, plus de 150 millions de transactions ont \u00e9t\u00e9 enregistr\u00e9es, soit 39 % de plus que l'ann\u00e9e pr\u00e9c\u00e9dente. << Nous nous attendions [...]","protected":false},"author":2,"featured_media":38431,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"footnotes":""},"categories":[598],"tags":[],"class_list":["post-38433","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communique-de-presse"],"yoast_head":"\nCommuniqu\u00e9 de presse: Le commerce en ligne belge - 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