{"id":21308,"date":"2018-12-04T11:09:52","date_gmt":"2018-12-04T11:09:52","guid":{"rendered":"https:\/\/www.safeshops.be\/?p=21308\/"},"modified":"2019-05-02T13:32:51","modified_gmt":"2019-05-02T13:32:51","slug":"3-destructeurs-conversion-a-prevenir","status":"publish","type":"post","link":"https:\/\/becom.digital\/fr\/3-destructeurs-conversion-a-prevenir\/","title":{"rendered":"3 destructeurs de conversion \u00e0 pr\u00e9venir"},"content":{"rendered":"

\"conversie\"<\/p>\n

Chaque boutique en ligne est diff\u00e9rente, raison pour laquelle il n\u2019est gu\u00e8re ais\u00e9 de trouver des explications g\u00e9n\u00e9rales au comportement qui pousse les visiteurs \u00e0 ne pas proc\u00e9der \u00e0 un achat. Il existe en effet de multiples raisons pour lesquelles certains visiteurs ne proc\u00e8dent pas ou peu \u00e0 un achat. Dans ce blog, nous aborderons les principales raisons et formulerons des suggestions d\u2019am\u00e9lioration afin de r\u00e9duire le nombre de clients qui d\u00e9crochent.<\/strong><\/b><\/p>\n

 <\/p>\n

Erreur de conversion 1 : ne pas pouvoir payer son panier en tant que visiteur<\/h3>\n

Vous reconna\u00eetrez peut-\u00eatre cette situation \u00e0 votre propre exp\u00e9rience de shopping en ligne : vous avez vu un produit que vous souhaitez acheter en ligne, le placez dans votre panier mais \u00eates ensuite dans l\u2019obligation de cr\u00e9er un compte pour pouvoir le r\u00e9gler. Selon une \u00e9tude d\u2019E-consultancy, pas moins de 25 % des visiteurs quittent le processus de paiement lorsqu\u2019ils sont dans l\u2019obligation de d\u2019abord cr\u00e9er un compte. Nombre de personnes ne s\u2019attendent donc pas \u00e0 d\u2019abord devoir compl\u00e9ter une foule d\u2019informations avant de pouvoir proc\u00e9der \u00e0 leur achat. Dans le cas des clients qui ne s\u2019attendent pas \u00e0 proc\u00e9der rapidement \u00e0 un nouvel achat aupr\u00e8s de la m\u00eame boutique en ligne, il est compr\u00e9hensible qu\u2019ils ne souhaitent pas cr\u00e9er de compte, mais simplement payer rapidement et facilement en tant qu\u2019invit\u00e9. Offrez donc aux clients la possibilit\u00e9 de choisir s\u2019ils veulent cr\u00e9er ou non un compte dans votre boutique en ligne.<\/p>\n

Le logiciel de CCV Shop vous permet d\u2019offrir \u00e0 votre client la possibilit\u00e9 de cr\u00e9er ou non un compte. La cr\u00e9ation d\u2019un compte sera encore possible, mais pas obligatoire, pendant ou apr\u00e8s la commande. Si vous activez cette option pour vos clients, plusieurs possibilit\u00e9s seront offertes :<\/p>\n

    \n
  1. S\u2019enregistrer pendant le processus de commande<\/li>\n<\/ol>\n

    Le client a la possibilit\u00e9 de s\u2019enregistrer pendant l\u2019ensemble du processus de commande.<\/p>\n

      \n
    1. S\u2019enregistrer apr\u00e8s le processus de commande<\/li>\n<\/ol>\n

      Le client a la possibilit\u00e9 de tout de m\u00eame cr\u00e9er un compte apr\u00e8s avoir pass\u00e9 une commande.<\/p>\nMontrez-moi les 2 autres destructeurs de conversion<\/a>\n

      Par\u00a0CCV<\/a><\/p>\n

      Plus d\u2019infos sur conversion par SafeShops.be<\/a><\/div>\n
      <\/div>\n","protected":false},"excerpt":{"rendered":"

      Chaque boutique en ligne est diff\u00e9rente, raison pour laquelle il n\u2019est gu\u00e8re ais\u00e9 de trouver des explications g\u00e9n\u00e9rales au comportement qui pousse les visiteurs \u00e0 ne pas proc\u00e9der \u00e0 un achat. Il existe en effet de multiples raisons pour lesquelles certains visiteurs ne proc\u00e8dent pas ou peu \u00e0 un achat. Dans ce blog, nous aborderons les principales raisons et formulerons des suggestions d\u2019am\u00e9lioration afin de r\u00e9duire le nombre de clients qui d\u00e9crochent.   Erreur de conversion 1 : ne pas pouvoir payer son panier en tant que visiteur Vous reconna\u00eetrez peut-\u00eatre cette situation \u00e0 votre propre exp\u00e9rience de shopping en ligne : vous avez vu un produit que vous souhaitez acheter en ligne, le placez dans votre panier mais \u00eates ensuite dans l\u2019obligation de cr\u00e9er un compte pour pouvoir le r\u00e9gler. Selon une \u00e9tude d\u2019E-consultancy, pas moins de 25 % des visiteurs quittent le processus de paiement lorsqu\u2019ils sont dans l\u2019obligation de d\u2019abord cr\u00e9er un compte. Nombre de personnes ne s\u2019attendent donc pas \u00e0 d\u2019abord devoir compl\u00e9ter une foule d\u2019informations avant de pouvoir proc\u00e9der \u00e0 leur achat. Dans le cas des clients qui ne s\u2019attendent pas \u00e0 proc\u00e9der rapidement \u00e0 un nouvel achat aupr\u00e8s de la m\u00eame boutique en ligne, […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"footnotes":""},"categories":[480],"tags":[475],"class_list":["post-21308","post","type-post","status-publish","format-standard","hentry","category-marketing-technologie-fr","tag-article"],"yoast_head":"\n3 destructeurs de conversion \u00e0 pr\u00e9venir - Safeshops.be<\/title>\n<meta name=\"description\" content=\"Chaque boutique en ligne est diff\u00e9rente, trouver des causes d'une faible conversion n'est pas \u00e9vidente. 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