{"id":21121,"date":"2018-10-30T11:00:03","date_gmt":"2018-10-30T11:00:03","guid":{"rendered":"https:\/\/www.safeshops.be\/?p=21121\/"},"modified":"2019-05-02T13:35:44","modified_gmt":"2019-05-02T13:35:44","slug":"marketing-automation-belgique","status":"publish","type":"post","link":"https:\/\/becom.digital\/fr\/marketing-automation-belgique\/","title":{"rendered":"State of Marketing Automation in Belgium"},"content":{"rendered":"<h3><strong>The House of Marketing r\u00e9v\u00e8le la deuxi\u00e8me \u00e9dition de l\u2019\u00e9tude \u201cState of Marketing Automation in Belgium\u201d.<\/strong><\/h3>\n<p>Dans cette \u00e9dition 2018 le bureau en conseils strat\u00e9giques marketing a nouveau compar\u00e9 la Belgique avec 14 autres pays europ\u00e9ens pour ce qui est de la maturit\u00e9 en Marketing Automation. Malgr\u00e9 le fait que la Belgique se situe actuellement en milieu de peloton au sein de l\u2019Europe, notre pays a quand m\u00eame mont\u00e9 dans le ranking europ\u00e9en.<\/p>\n<p><strong>Quelques id\u00e9es cl\u00e9s de l\u2019\u00e9tude de The House of Marketing:<\/strong><\/p>\n<p>&#8211; La Belgique a gagn\u00e9 deux places dans le ranking par rapport \u00e0 l\u2019ann\u00e9e derni\u00e8re et se trouve maintenant \u00e0 la sixi\u00e8me place du ranking Marketing Automation europ\u00e9en (15 pays sont dans l\u2019\u00e9tude)<\/p>\n<p>&#8211; L\u2019utilisation de Marketing Automation au sein des entreprises devient de plus en plus importante: une croissance d\u2019environ 50%, dans certains pays il y a m\u00eame une croissance de 100%, en Belgique il s\u2019agit de 75%<\/p>\n<p>&#8211; Toutefois, pour la Belgique cela signifie toujours que seulement 4% des entreprises belges appliquent d\u2019une mani\u00e8re active l\u2019automatisation marketing sur leur site web<\/p>\n<p>&#8211; Hubspot, Active Campaign &amp; Selligent sont les 3 MA software tools les plus utilis\u00e9s en Belgique<\/p>\n<p>&#8211; La pr\u00e9sence locale gagne en importance: les organisations qui ont un bureau local ont des scores meilleurs en ce qui concerne Marketing Automation<\/p>\n<p>&nbsp;<\/p>\n<a href=\"https:\/\/www.thehouseofmarketing.be\/state-marketing-automation-belgium-2018\" target=\"_blank\" class=\"button color-2 medium \" style=\"border-radius: 2px;\">T\u00e9l\u00e9charger les r\u00e9sultats<\/a>\n<p>&nbsp;<\/p>\n<h3><strong>Vous-avez des questions?<\/strong><\/h3>\n<p>Dirk Blondeel<\/p>\n<p><a href=\"mailto:dirk.blondeel@thom.eu\">dirk.blondeel@thom.eu<\/a><\/p>\n<p>0495 55 99 06<\/p>\n<p>&nbsp;<\/p>\n<h3><\/h3>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The House of Marketing r\u00e9v\u00e8le la deuxi\u00e8me \u00e9dition de l\u2019\u00e9tude \u201cState of Marketing Automation in Belgium\u201d. Dans cette \u00e9dition 2018 le bureau en conseils strat\u00e9giques marketing a nouveau compar\u00e9 la Belgique avec 14 autres pays europ\u00e9ens pour ce qui est de la maturit\u00e9 en Marketing Automation. Malgr\u00e9 le fait que la Belgique se situe actuellement en milieu de peloton au sein de l\u2019Europe, notre pays a quand m\u00eame mont\u00e9 dans le ranking europ\u00e9en. Quelques id\u00e9es cl\u00e9s de l\u2019\u00e9tude de The House of Marketing: &#8211; La Belgique a gagn\u00e9 deux places dans le ranking par rapport \u00e0 l\u2019ann\u00e9e derni\u00e8re et se trouve maintenant \u00e0 la sixi\u00e8me place du ranking Marketing Automation europ\u00e9en (15 pays sont dans l\u2019\u00e9tude) &#8211; L\u2019utilisation de Marketing Automation au sein des entreprises devient de plus en plus importante: une croissance d\u2019environ 50%, dans certains pays il y a m\u00eame une croissance de 100%, en Belgique il s\u2019agit de 75% &#8211; Toutefois, pour la Belgique cela signifie toujours que seulement 4% des entreprises belges appliquent d\u2019une mani\u00e8re active l\u2019automatisation marketing sur leur site web &#8211; Hubspot, Active Campaign &amp; Selligent sont les 3 MA software tools les plus utilis\u00e9s en Belgique &#8211; La pr\u00e9sence locale gagne en importance: [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"footnotes":""},"categories":[483,480],"tags":[473],"class_list":["post-21121","post","type-post","status-publish","format-standard","hentry","category-exportation-logistique","category-marketing-technologie-fr","tag-recherches"],"yoast_head":"<!-- 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