{"id":19069,"date":"2017-11-14T09:00:54","date_gmt":"2017-11-14T09:00:54","guid":{"rendered":"https:\/\/www.safeshops.be\/?p=19069\/"},"modified":"2017-11-16T09:15:14","modified_gmt":"2017-11-16T09:15:14","slug":"tendances-de-consommation","status":"publish","type":"post","link":"https:\/\/becom.digital\/fr\/tendances-de-consommation\/","title":{"rendered":"\u00c9tude de commerce \u00e9lectronique: fast changing consumer expectations"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19071 size-full\" src=\"https:\/\/becom.digital\/wp-content\/uploads\/2017\/11\/Pitney-bowes-1.png\" alt=\"\" width=\"627\" height=\"589\" \/><\/p>\n<p>Pitney Bowes, EMOTA Preferred Business Partner, published\u00a0its latest eCommerce study this month. According to the research:<\/p>\n<ul>\n<li>Online shopping is ubiquitous in major global markets. 94% of consumers have made a domestic online purchase \u2013 flat year-over-year.<\/li>\n<li>Consumers are shopping online more frequently. More than one-third of global consumers make online purchases at least once per week (up 4 pp from the prior year).<\/li>\n<li>70% of online shoppers have made a cross-border purchase (up 6 pp from the previous year). Asia Pacific saw the biggest year-over-year increases, led by India (18 pp), China (12 pp) and South Korea (8 pp).<\/li>\n<\/ul>\n<p>Online shoppers are exercising a wider range of options when it comes to shipping, collecting, or returning their items:<\/p>\n<ul>\n<li>This includes in-store pickups (\u201cclick-and-collect\u201d), shipping to locations other than the buyer\u2019s home, returning unwanted purchases in-store, and returning unwanted purchases using pre-paid shipping labels.<\/li>\n<li>\u201cClick-and-collect\u201d \u2013 purchasing online and picking up in store \u2013 is now common practice for 40% of global online shoppers, up from 28% the previous year. In the US alone, this option is exercised by 46% of online shoppers versus 27% in the previous year. The practice is most common in Hong Kong where 69% \u201cclick-and-collect.<\/li>\n<li>Consumers prefer free shipping with longer delivery times (75%) over paying for expedited parcel shipments (25%)<\/li>\n<li>Online shoppers increasingly prefer online marketplaces over retailer websites<\/li>\n<li>67% of online shoppers turn to marketplaces like Amazon, eBay, Flipkart, Rakuten, Tmall and <a href=\"https:\/\/www.emota.eu\/so\/2LznVyYc\/click?w=LS0tDQpmNmQxYjc2OS02N2VmLTRmYjktNTE5Ni1mMTc5YjAyZGEwNzYNCmh0dHA6Ly9KRC5jb20NCi0tLQ\" target=\"_blank\" rel=\"noopener noreferrer\">JD.com<\/a> to search for products.<\/li>\n<li>This compares with search engines (46%), retail websites (40%), social media (24%), and mobile apps (23%).<\/li>\n<li>Online shoppers report that 62% of their cross-border purchases and 59% of their domestic purchases take place on online marketplaces, versus retailer websites. These trends have increased year-over-year and are most prevalent in China, Germany, India and Japan.<\/li>\n<li>Product assortment, better deals and easy checkout are the top three reasons consumers choose online marketplaces.<\/li>\n<\/ul>\n<p>You can <a href=\"https:\/\/www.emota.eu\/so\/2LznVyYc\/click?w=LS0tDQpmNmQxYjc2OS02N2VmLTRmYjktNTE5Ni1mMTc5YjAyZGEwNzYNCmh0dHA6Ly9tbXMuYnVzaW5lc3N3aXJlLmNvbS9tZWRpYS8yMDE3MTAxMjAwNTQ0My9lbi82MTgxNDUvNS8zMDc3MTUwX1BpdG5leUJvd2VzX0luZm9ncmFwaGljXzEwLmpwZz9kb3dubG9hZD0xDQotLS0\" target=\"_blank\" rel=\"noopener noreferrer\">find here a detailed infographic<\/a> and the <a href=\"https:\/\/www.emota.eu\/so\/2LznVyYc\/click?w=LS0tDQpmNmQxYjc2OS02N2VmLTRmYjktNTE5Ni1mMTc5YjAyZGEwNzYNCmh0dHA6Ly9uZXdzLnBiLmNvbS9hcnRpY2xlX2Rpc3BsYXkuY2ZtP2FydGljbGVfaWQ9NTgwMT9jaWQ9U29jaWFsX0dsb2JhbF9HbG9iYWxFY29tbWVyY2VfR2xvYmFsRWNvbW1lcmNlX1RoZUluc2lkZXJzX29yZ2FuaWNfVGhlSW5zaWRlcnNfMTAxMzIwMTcNCi0tLQ\" target=\"_blank\" rel=\"noopener noreferrer\">complete study here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pitney Bowes, EMOTA Preferred Business Partner, published\u00a0its latest eCommerce study this month. According to the research: Online shopping is ubiquitous in major global markets. 94% of consumers have made a domestic online purchase \u2013 flat year-over-year. Consumers are shopping online more frequently. More than one-third of global consumers make online purchases at least once per week (up 4 pp from the prior year). 70% of online shoppers have made a cross-border purchase (up 6 pp from the previous year). Asia Pacific saw the biggest year-over-year increases, led by India (18 pp), China (12 pp) and South Korea (8 pp). Online shoppers are exercising a wider range of options when it comes to shipping, collecting, or returning their items: This includes in-store pickups (\u201cclick-and-collect\u201d), shipping to locations other than the buyer\u2019s home, returning unwanted purchases in-store, and returning unwanted purchases using pre-paid shipping labels. \u201cClick-and-collect\u201d \u2013 purchasing online and picking up in store \u2013 is now common practice for 40% of global online shoppers, up from 28% the previous year. In the US alone, this option is exercised by 46% of online shoppers versus 27% in the previous year. The practice is most common in Hong Kong where 69% \u201cclick-and-collect. Consumers [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"footnotes":""},"categories":[35],"tags":[],"class_list":["post-19069","post","type-post","status-publish","format-standard","hentry","category-non-classifiee"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00c9tude de commerce \u00e9lectronique: Fast changing consumer expectations<\/title>\n<meta name=\"description\" content=\"Pitney Bowes, partenaire commercial privil\u00e9gi\u00e9 d&#039;EMOTA, a r\u00e9cemment publi\u00e9 sa derni\u00e8re \u00e9tude sur le commerce \u00e9lectronique. 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