{"id":18266,"date":"2017-07-07T08:10:45","date_gmt":"2017-07-07T08:10:45","guid":{"rendered":"http:\/\/newrelease.safeshops.be\/2017\/07\/07\/social-selling-put-the-social-back-in-social-media\/"},"modified":"2017-10-11T07:07:38","modified_gmt":"2017-10-11T07:07:38","slug":"social-selling-put-the-social-back-in-social-media","status":"publish","type":"post","link":"https:\/\/becom.digital\/fr\/social-selling-put-the-social-back-in-social-media\/","title":{"rendered":"Social Selling: Put the \u2018social\u2019 back in social media"},"content":{"rendered":"<p>For some companies social media is just another channel to communicate their promotions on, and often in a very pushy way. These companies will quickly discover that their posts get very little interaction. They will \u00a0probably start spending a lot of money on boosting the same messages with the same bad results.<\/p>\n<p>Close your eyes for a second and think about the companies you looooooove to follow on social media. What kind of messages do they post? I bet it\u2019s not just products and prices! Personally I\u2019m a huge fan of the social media approach of Coolblue. A true \u2018social\u2019 example. Even their Privacy Policy on their website is <a href=\"https:\/\/www.coolblue.be\/klantenservice\/2923\/informatie-over\/bescherming-persoonsgegevens.html\">nice and easy to read<\/a>. Now how to explain their social media success?<\/p>\n<p>My guess:<\/p>\n<ol>\n<li>It\u2019s a company with a very \u2018human\u2019 face<\/li>\n<li>They have a good sense of humour<\/li>\n<li>A clear content strategy \/ plan<\/li>\n<\/ol>\n<p><strong>Humanize your company<br \/>\n<\/strong>Companies make mistakes, but it\u2019s easier to be mad at a logo than at a real person. Coolblue often features their team members on social media. Mostly in a fun way, but they also don\u2019t hesitate to put their <a href=\"http:\/\/debestesocialmedia.nl\/hoe-coolblue-enorme-blunder-oplost\/\">team in the spotlight when they messed it up<\/a>. It takes guts to do that, and people appreciate it!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-15770 aligncenter\" src=\"http:\/\/newrelease.safeshops.be\/wp-content\/uploads\/2017\/07\/Social-Selling.png\" alt=\"Social Selling\" width=\"733\" height=\"420\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>A good sense of humour<br \/>\n<\/strong>We all like to watch funny stuff. So think about how you can add a touch of humour to your content. This doesn\u2019t mean that all your posts have to be funny. Though it could work as well for you as for <a href=\"https:\/\/www.facebook.com\/iljagort\/\">this Dutch Wine Grower<\/a>\u2026<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-15769 aligncenter\" src=\"http:\/\/newrelease.safeshops.be\/wp-content\/uploads\/2017\/07\/Social-Selling-1.png\" alt=\"Social Selling 1\" width=\"491\" height=\"415\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>A clear content strategy<\/strong><\/p>\n<p>If you analyse the social media posts of Coolblue you will notice that they work with recurring content themes like their photo challenge, product reviews, behind the scenes in their offices, \u2026 Planning is half of the success!<\/p>\n<p><strong>Do you also want to sell more by using social media in a good &amp; human way?<\/strong><\/p>\n<p>Start small. Experiment with different types of social media posts, and keep track on the ones that generate a lot of interaction (= likes, comments, shares). Your audience will tell you which road you should take, and don\u2019t forget to have fun along the way \ud83d\ude09<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-15768 alignright\" src=\"http:\/\/newrelease.safeshops.be\/wp-content\/uploads\/2017\/07\/Kel-Wouters-235x300.jpg\" alt=\"Kel Wouters\" width=\"235\" height=\"300\" \/><\/p>\n<p>Kel Wouters &#8211; So Buzzy\/SoBaggy<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For some companies social media is just another channel to communicate their promotions on, and often in a very pushy way. These companies will quickly discover that their posts get very little interaction. They will \u00a0probably start spending a lot of money on boosting the same messages with the same bad results. Close your eyes for a second and think about the companies you looooooove to follow on social media. What kind of messages do they post? I bet it\u2019s not just products and prices! Personally I\u2019m a huge fan of the social media approach of Coolblue. A true \u2018social\u2019 example. Even their Privacy Policy on their website is nice and easy to read. Now how to explain their social media success? My guess: It\u2019s a company with a very \u2018human\u2019 face They have a good sense of humour A clear content strategy \/ plan Humanize your company Companies make mistakes, but it\u2019s easier to be mad at a logo than at a real person. Coolblue often features their team members on social media. Mostly in a fun way, but they also don\u2019t hesitate to put their team in the spotlight when they messed it up. It takes guts to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"footnotes":""},"categories":[35],"tags":[],"class_list":["post-18266","post","type-post","status-publish","format-standard","hentry","category-non-classifiee"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social Selling: Put the \u2018social\u2019 back in social media - Becom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/becom.digital\/fr\/social-selling-put-the-social-back-in-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Selling: Put the \u2018social\u2019 back in social media - Becom\" \/>\n<meta property=\"og:description\" content=\"For some companies social media is just another channel to communicate their promotions on, and often in a very pushy way. These companies will quickly discover that their posts get very little interaction. They will \u00a0probably start spending a lot of money on boosting the same messages with the same bad results. Close your eyes for a second and think about the companies you looooooove to follow on social media. What kind of messages do they post? I bet it\u2019s not just products and prices! Personally I\u2019m a huge fan of the social media approach of Coolblue. A true \u2018social\u2019 example. Even their Privacy Policy on their website is nice and easy to read. Now how to explain their social media success? My guess: It\u2019s a company with a very \u2018human\u2019 face They have a good sense of humour A clear content strategy \/ plan Humanize your company Companies make mistakes, but it\u2019s easier to be mad at a logo than at a real person. Coolblue often features their team members on social media. 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