{"id":59858,"date":"2025-03-20T16:18:55","date_gmt":"2025-03-20T15:18:55","guid":{"rendered":"https:\/\/becom.digital\/?page_id=59858"},"modified":"2026-01-23T10:18:37","modified_gmt":"2026-01-23T09:18:37","slug":"etude","status":"publish","type":"page","link":"https:\/\/becom.digital\/fr\/etude\/","title":{"rendered":"\u00c9tudes de march\u00e9"},"content":{"rendered":"

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D\u00e9couvrez les derni\u00e8res conclusions de nos \u00e9tudes Becom.<\/span><\/strong><\/span><\/h2>\n

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Chez Becom, nous menons chaque ann\u00e9e plusieurs \u00e9tudes approfondies sur les tendances, les opportunit\u00e9s et les d\u00e9fis du secteur du e-commerce.<\/span><\/strong>
Du comportement des consommateurs \u00e0 la dynamique du march\u00e9 en passant par la r\u00e9glementation, nos \u00e9tudes fournissent des donn\u00e9es pr\u00e9cieuses et des informations pratiques qui vous aident \u00e0 optimiser votre boutique en ligne et \u00e0 la pr\u00e9parer pour l’avenir.<\/p>\n

Sur cette page, nous vous prenons sous notre aile et vous faisons d\u00e9couvrir nos principales \u00e9tudes de march\u00e9.<\/p>\n

Vous souhaitez obtenir plus de d\u00e9tails ou consulter les rapports complets ?<\/strong><\/span>
Tout est facilement accessible dans notre Becom Wiki<\/strong><\/span>, la r\u00e9f\u00e9rence et biblioth\u00e8que incontournable en mati\u00e8re de connaissances et d’expertise dans le monde du e-commerce.<\/p>\n

[\/vc_column_text][vc_row_inner][vc_column_inner width=”5\/6″][\/vc_column_inner][vc_column_inner width=”1\/6″]Vers le Wiki<\/a>[\/vc_column_inner][\/vc_row_inner]

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\u00c9tudes de march\u00e9.<\/span><\/strong><\/span><\/h2>\n

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Market Monitor<\/strong><\/span><\/h2>\n

Le Becom Market Monitor<\/strong><\/span>, r\u00e9alis\u00e9 par Nielsen, offre un aper\u00e7u d\u00e9taill\u00e9 du march\u00e9 belge du e-commerce et des comportements d’achat en ligne des consommateurs. Cette \u00e9tude met en lumi\u00e8re les principales tendances et \u00e9volutions du secteur, fournissant des informations pr\u00e9cieuses pour votre boutique en ligne.<\/p>\n

Curieux de savoir quels secteurs connaissent la croissance la plus rapide et quelles tendances fa\u00e7onnent le march\u00e9 ? D\u00e9couvrez le rapport complet sur notre Becom Wiki<\/strong><\/span>.<\/p>\n

Vers le Market Monitor<\/a>\n<\/p><\/div>[\/vc_column_inner][vc_column_inner width=”1\/3″]

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E-Commerce Barometer<\/strong><\/span><\/h2>\n

Le Barom\u00e8tre du E-commerce<\/strong><\/span> est un rapport annuel qui dresse un \u00e9tat des lieux des performances des boutiques en ligne belges. En collaboration avec Worldline<\/strong>, MultiSafepay<\/strong>, Mollie<\/strong>, Buckaroo<\/strong><\/span> et CCV<\/strong><\/span>, Becom analyse des donn\u00e9es de transaction anonymes, offrant ainsi une image pr\u00e9cise du paysage du e-commerce en Belgique.<\/p>\n

D\u00e9couvrez les derni\u00e8res tendances et \u00e9volutions du secteur via le Becom Wiki<\/strong><\/span>.<\/p>\n

Vers le Barom\u00e8tre du E-commerce<\/a>\n<\/p><\/div>[\/vc_column_inner][vc_column_inner width=”1\/3″]

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European E-commerce Report<\/strong><\/span><\/h2>\n

Le European E-commerce Report 2024<\/strong><\/span> offre un aper\u00e7u du e-commerce dans 38 pays europ\u00e9ens. Il met en avant les chiffres d\u2019affaires, la p\u00e9n\u00e9tration d\u2019Internet et les tendances des e-shoppers, ainsi que des d\u00e9fis comme l\u2019inflation et la concurrence hors UE. Le rapport plaide pour des r\u00e8gles \u00e9quitables et une meilleure application des r\u00e9glementations europ\u00e9ennes.<\/p>\n

D\u00e9couvrez le European E-commerce Report sur le Becom Wiki<\/strong><\/span>.<\/p>\n

Vers le European E-commerce Report<\/a>\n<\/p><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row bg_color=”#F9F9F9″][vc_column width=”1\/1″]

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\u00c9tudes de consommateurs.<\/span><\/strong><\/span><\/h2>\n

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Belgian Online Shopper Survey<\/span><\/strong><\/h2>\n

L’\u00e9tude BOSS<\/strong><\/span> fournit des informations d\u00e9taill\u00e9es sur le comportement d’achat des consommateurs belges. Elle analyse notamment les tendances en mati\u00e8re de d\u00e9cisions d’achat, de satisfaction des clients, de retours de produits et de l’influence du marketing num\u00e9rique. Cette \u00e9tude annuelle aide les entreprises de commerce \u00e9lectronique \u00e0 mieux r\u00e9pondre aux besoins et attentes de leurs clients.<\/p>\n

Les r\u00e9sultats et conclusions de l’\u00e9tude BOSS sont disponibles sur le Becom Wiki<\/strong><\/span>, o\u00f9 vous pouvez consulter le rapport complet pour optimiser la strat\u00e9gie de votre boutique en ligne et mieux comprendre vos clients.<\/p>\n

D\u00e9couvrez l’\u00e9tude BOSS ici<\/a>\n<\/p><\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″]

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\u00c9tudes th\u00e9matiques.<\/span><\/strong><\/span><\/h2>\n

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Belgian Online Sustainabilty Barometer<\/span><\/strong><\/h2>\n

Dans le BOSB<\/strong><\/span>, les efforts durables, les d\u00e9fis et les opportunit\u00e9s dans le secteur du commerce en ligne en mati\u00e8re de d\u00e9veloppement durable sont mis en lumi\u00e8re. Il offre des informations sur l’importance de l’entrepreneuriat durable pour les commer\u00e7ants en ligne. Quels efforts les boutiques en ligne d\u00e9ploient-elles ou envisagent-elles d\u00e9j\u00e0…<\/p>\n

D\u00e9couvrez tous les r\u00e9sultats et les conclusions du BOSB sur le Becom Wiki<\/strong><\/span>.<\/p>\n

Consultez le Wiki<\/a>\n<\/p><\/div>[\/vc_column_inner][vc_column_inner width=”1\/3″]

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Enqu\u00eate consommateurs de Fevad<\/span><\/strong><\/h2>\n

FEVAD<\/strong><\/span> (F\u00e9d\u00e9ration du e-commerce et de la vente \u00e0 distance) est l’organisation s\u0153ur fran\u00e7aise de Becom et \u00e0 pour but de soutenir ses membres \u00e0 d\u00e9velopper un commerce en ligne \u00e9thique et durable en France. Elle mesure chaque ann\u00e9e le moral des entrepreneurs en ligne, en incluant \u00e9galement la Belgique et une partie de l’Europe dans ses \u00e9tudes.<\/p>\n

D\u00e9couvrez toutes les conclusions de l’\u00e9tude Fevad sur le Becom Wiki<\/strong><\/span>.<\/p>\n

Consultez le Wiki<\/a>\n<\/p><\/div>[\/vc_column_inner][vc_column_inner width=”1\/3″]

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\nReturn To Sender<\/strong><\/span><\/h2>\n

Le projet Return to Sender<\/strong><\/span> vise \u00e0 r\u00e9duire<\/strong><\/span> le nombre de retours dans le commerce en ligne<\/span><\/strong>. Il s’agit d’une initiative qui aide les boutiques en ligne \u00e0 mettre en place des mesures pour diminuer leur taux de retours, ce qui profite \u00e0 la fois \u00e0 leur rentabilit\u00e9 et \u00e0 l’impact environnemental de leurs activit\u00e9s. Le projet comprend une analyse internationale de la litt\u00e9rature scientifique, des groupes de discussion avec des boutiques en ligne belges et des tests pratiques.<\/p>\n

D\u00e9couvrez toutes les conclusions de l’\u00e9tude Return to Sender<\/em> sur le Becom Wiki<\/strong><\/span>.<\/p>\n

Consultez le Wiki<\/a>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″]

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Vous avez des questions ? Contactez-nous.<\/h2>\n

Kim D’hondt<\/span><\/span><\/b>
\nFinance & Administration<\/strong><\/p>\n

kim@becom.digital
\n+32 498 19 94 79<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row type=”full_width_section” bg_image=”50259″][vc_column width=”1\/1″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][vc_column_text] Chez Becom, nous menons chaque ann\u00e9e plusieurs \u00e9tudes approfondies sur les tendances, les opportunit\u00e9s et les d\u00e9fis du secteur du e-commerce.Du comportement des consommateurs \u00e0 la dynamique du march\u00e9 en passant par la r\u00e9glementation, nos \u00e9tudes fournissent des donn\u00e9es pr\u00e9cieuses et des informations pratiques qui vous aident \u00e0 optimiser votre boutique en ligne et \u00e0 la pr\u00e9parer pour l’avenir. Sur cette page, nous vous prenons sous notre aile et vous faisons d\u00e9couvrir nos principales \u00e9tudes de march\u00e9. Vous souhaitez obtenir plus de d\u00e9tails ou consulter les rapports complets ?Tout est facilement accessible dans notre Becom Wiki, la r\u00e9f\u00e9rence et biblioth\u00e8que incontournable en mati\u00e8re de connaissances et d’expertise dans le monde du e-commerce. [\/vc_column_text][vc_row_inner][vc_column_inner width=”5\/6″][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][vc_row_inner][vc_column_inner width=”1\/3″][\/vc_column_inner][vc_column_inner width=”1\/3″][\/vc_column_inner][vc_column_inner width=”1\/3″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row bg_color=”#F9F9F9″][vc_column width=”1\/1″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][vc_row_inner][vc_column_inner width=”1\/3″][\/vc_column_inner][vc_column_inner width=”1\/3″][\/vc_column_inner][vc_column_inner width=”1\/3″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][\/vc_column][\/vc_row][vc_row bg_image=”49768″ parallax_bg=”true” text_color=”light” text_align=”center” top_padding=”20″ bottom_padding=”20″][vc_column text_align=”right” width=”1\/6″][\/vc_column][vc_column text_color=”light” width=”5\/6″][vc_column_text] Vous avez des questions ? Contactez-nous. Kim D’hondt Finance & Administration kim@becom.digital +32 498 19 94 79 [\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"author":17,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"footnotes":""},"test-katrien1":[],"class_list":["post-59858","page","type-page","status-publish","hentry"],"yoast_head":"\n\u00c9tudes de march\u00e9 - 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