{"id":64346,"date":"2025-12-17T14:45:59","date_gmt":"2025-12-17T13:45:59","guid":{"rendered":"https:\/\/becom.digital\/?post_type=labs-panels&#038;p=64346"},"modified":"2026-02-26T11:13:20","modified_gmt":"2026-02-26T10:13:20","slug":"b2b-lab-product-management-ai-breakfast-edition","status":"publish","type":"labs-panels","link":"https:\/\/becom.digital\/fr\/labs-panels\/b2b-lab-product-management-ai-breakfast-edition\/","title":{"rendered":"B2B Lab &#8211; Category Management \u2013 Breakfast Edition"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]<\/p>\n<h3 data-start=\"100\" data-end=\"153\">Category management in B2B.<\/h3>\n<p data-start=\"67\" data-end=\"139\"><strong data-start=\"67\" data-end=\"139\">B2B Lab 2 | Category Management \u2013 Breakfast Edition<\/strong><\/p>\n<p data-start=\"141\" data-end=\"395\">Commencez la journ\u00e9e avec de nouvelles perspectives sur le Category Management lors du <strong data-start=\"262\" data-end=\"275\">B2B Lab 2<\/strong>, une <strong data-start=\"281\" data-end=\"307\">\u00e9dition petit-d\u00e9jeuner<\/strong> inspirante, le <strong data-start=\"323\" data-end=\"341\">jeudi 30 avril<\/strong>, au <strong data-start=\"346\" data-end=\"394\">Lecot Distribution Center (6.000 m\u00b2) \u00e0 Heule<\/strong>.<\/p>\n<p data-start=\"397\" data-end=\"411\">Au programme :<\/p>\n<ul data-start=\"412\" data-end=\"625\">\n<li data-start=\"412\" data-end=\"452\">\n<p data-start=\"414\" data-end=\"452\">Case Lecot<\/p>\n<\/li>\n<li data-start=\"453\" data-end=\"526\">\n<p data-start=\"455\" data-end=\"526\">Visite guid\u00e9e de l&#8217;entrep\u00f4t<\/p>\n<\/li>\n<li data-start=\"527\" data-end=\"625\">\n<p data-start=\"529\" data-end=\"625\">Des <strong data-start=\"533\" data-end=\"569\">sessions de travail interactives<\/strong> autour du Category Management en contexte B2B<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"627\" data-end=\"783\">Une matin\u00e9e riche en cas concrets, en insights pratiques et en \u00e9changes avec d\u2019autres professionnels B2B \u2014 le tout accompagn\u00e9 d\u2019un d\u00e9licieux petit-d\u00e9jeuner.<\/p>\n<p data-start=\"627\" data-end=\"783\">\ud83d\udccd <strong data-start=\"788\" data-end=\"798\">Lieu :<\/strong> Lecot Distribution Center (6.000 m\u00b2), Heule<br data-start=\"842\" data-end=\"845\" \/>\ud83d\udcc5 <strong data-start=\"848\" data-end=\"858\">Date :<\/strong> Jeudi 30 avril<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row bg_color=&#8221;#F6F6F6&#8243; top_padding=&#8221;30&#8243; bottom_padding=&#8221;30&#8243;][vc_column text_align=&#8221;center&#8221; width=&#8221;1\/1&#8243;][vc_column_text]<strong data-start=\"43\" data-end=\"177\">Le B2B Lab se d\u00e9roule toujours en pr\u00e9sentiel, dans un lieu inspirant, et nous vous y accueillons avec un d\u00e9licieux petit-d\u00e9jeuner.<\/strong><\/p>\n<p data-start=\"186\" data-end=\"331\" data-is-last-node=\"\"><span style=\"color: #5e33c8;\">Le B2B Lab est exclusivement r\u00e9serv\u00e9 aux membres Captain et aux Engaged Partners de Becom. Les inscriptions d\u2019autres personnes seront refus\u00e9es.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_raw_html css=&#8221;&#8221;]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[\/vc_raw_html][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Commencez la journ\u00e9e avec de nouvelles perspectives sur le Category Management lors du B2B Lab 2, une \u00e9dition petit-d\u00e9jeuner inspirante, le jeudi 30 avril, au Lecot Distribution Center (6.000 m\u00b2) \u00e0 Heule.<\/p>\n","protected":false},"featured_media":64345,"template":"","meta":{"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false},"labs-panels-category":[758],"labs-panels-topics":[768,778],"class_list":["post-64346","labs-panels","type-labs-panels","status-publish","has-post-thumbnail","hentry","labs-panels-category-b2b-lab-fr","labs-panels-topics-cases-fr","labs-panels-topics-trends-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>B2B Lab - Category Management \u2013 Breakfast Edition - Becom<\/title>\n<meta name=\"description\" content=\"B2B Lab: Product Management &amp; 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